Digital Marketing Executive

Digital Marketing & Brand Executive

Role Overview:

Rajni Intimates is looking for a high-energy Digital Marketing & Brand Executive who can think strategically and execute confidently. This is a hands-on role where you will work closely with the founder to build the brand’s digital presence, drive engagement, and support online growth.

Key Responsibilities:

Brand Strategy & Campaign Planning

- Plan and execute digital campaigns for product launches and seasonal promotions.

- Build monthly content calendars aligned with brand goals.

- Maintain brand voice and consistency across all digital touchpoints.

Social Media Management

- Manage Instagram and Facebook pages end-to-end.

- Plan, schedule, and publish content after approvals.

- Track engagement, reach, and growth metrics.

- Manage comments, DMs, and community interactions.

Performance & Growth Marketing

- Execute Meta and Google ad campaigns.

- Monitor performance metrics and optimize campaigns.

- Support lead generation and traffic growth.

Retention Marketing

- Manage email and WhatsApp marketing campaigns.

- Track open rates, CTR, and conversions.

Influencer & Collaboration Support

- Identify relevant influencers.

- Coordinate gifting and collaborations.

Content & Creative Coordination

- Coordinate with designers or freelancers.

- Contribute to content ideas, captions, and storytelling.

Requirements:

- 2+ years of experience in digital marketing or social media roles.

- Strong understanding of Instagram, Facebook, Google Ads.

- Good copywriting and content sense.

- Comfortable working in a fast-paced environment.

- Work from office.

Work Details:

- Location: Rajni Intimates Corporate Office, Bangalore

- Working Days: Monday to Saturday

- Reporting: Founder

Growth Path:

High performers will grow into Brand & Marketing Lead roles.

• It is a Full Time Digital Marketing job for candidates with 1 - 6+ years Experience.