Digital Marketing Executive

Experience: 2+ years Compensation: 25,000 – 30,000 (in-hand) Growth Path: Eligible for promotion to Brand & Marketing Lead based on performance Working Days: Monday to Saturday (10 AM – 6 PM) Vicinity Preference: Within 5–6 km of Rajni Corporate Office

Key Responsibilities: • Plan and execute digital marketing campaigns (organic + paid) for Rajni Intimates and the Founder’s page. • Manage daily operations of brand’s social media platforms (Instagram, Facebook, Meta Business, Google Ads). • Drive engagement, traffic, and brand awareness through performance marketing and creative campaigns. • Collaborate with the founder to build and execute monthly content calendars and campaigns. • Coordinate with content creator (Ayushi) for design, creatives, and post scheduling. • Plan influencer collaborations, gifting, and online brand partnerships. • Handle email marketing, WhatsApp automation, and brand communication. • Track campaign performance using Google Analytics, Meta Insights, and other tools — and submit weekly reports to the founder. • Assist in brand positioning, offline marketing campaigns, and launch planning for new products. Required Skills & Experience: • Strong understanding of digital platforms and tools (Meta Business, Google

• It is a Full Time Digital Marketing job for candidates with 2 - 5 years of experience.