Digital Marketing Executive

Job Description

Role: Digital Marketing

Location: Bengaluru

About Us:

I Cap Financial Services is a SEBI-registered firm providing investment advisory and financial planning services. In addition to our core financial services, we operate two premium brands under our umbrella. We are seeking a dynamic Marketing Manager to lead marketing across all verticals digital, brand, product, and performance — and drive exponential growth across all channels.

Key Responsibilities:

1. Digital & Performance Marketing

Plan, execute, and optimize Google Ads and Meta Ads (Facebook & Instagram) campaigns.

Monitor ROI-driven performance marketing strategies for both finance and lifestyle brands.

Track and analyze KPIs and user engagement metrics.

2. Social Media Management

Design and implement social media strategies to increase brand awareness and engagement.

Oversee daily content creation (reels, posts, stories), scheduling, and audience interaction.

Coordinate with design/content teams for visually appealing, brand-aligned campaigns.

3. Website & Shopify Management

Oversee Shopify operations including product uploads, collections, conversion optimization, and customer experience.

Collaborate with developers for regular website updates, SEO, and performance monitoring.

Optimize the company websites for user experience and lead generation.

4. App Management & Product Integration

Manage and coordinate updates and UI/UX for the company’s mobile applications.

Collaborate with product and tech teams to implement features aligned with marketing campaigns.

5. Revenue & Growth Strategy

Plan and execute campaigns to generate leads, increase conversions, and drive revenue across financial services and e-commerce verticals.

Analyze customer data, trends, and market competition to suggest growth strategies.

Identify and scale channels that deliver profitable growth (organic, paid, partnerships, email, etc.).

6. Team Coordination & Reporting

Collaborate with sales, design, tech, and senior management to align marketing goals with business objectives.

Regularly report performance metrics, campaign results, and marketing ROI to leadership.

Requirements:

Proven 2+ years of experience in full-stack digital marketing.

In-depth knowledge of Google Ads, Meta Ads, SEO, SEM, email marketing, affiliate marketing, and performance analytics.

Proficiency in Shopify, website platforms (WordPress or custom CMS), and app management tools.

Strong understanding of UI/UX principles and user journeys for both finance and fashion domains.

Excellent grasp of social media trends and platform algorithms.

Strong analytical skills and ROI orientation.

Leadership and team collaboration experience.

Degree in Marketing, Business, Digital Media, or a related field preferred.

• It is a Full Time Digital Marketing job for candidates with 1 - 4 years of experience.

More about this Digital Marketing Executive job

1. What is the eligibility criteria to apply for this Digital Marketing Executive job?
   Ans: The candidate should be Graduate and above and above with 1 - 4 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹28000 - ₹41000 per month that depends on your interview. It's a Full Time job in Bangalore.
3. How many working days are there for this Digital Marketing Executive job?
   Ans: This Digital Marketing Executive job will have 6 working days.
4. Are there any charges applicable while applying or joining this Digital Marketing Executive job?
   Ans: No, there is no fee applicable for applying this Digital Marketing Executive job and during the employment with the company, i.e., I Cap Financial Services.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Digital Marketing Executive role?
   Ans: There is an immediate opening of 4 Digital Marketing Executive at I Cap Financial Services
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Digital Marketing Executive job?
   Ans: This Digital Marketing Executive job has Day Shift.