Digital Marketing Executive

Job Summary:

We are looking for a detail-oriented and results-driven PPC Executive to manage pay-per-click advertising campaigns across various platforms such as Google Ads, Bing, Facebook, and LinkedIn. The ideal candidate should have a strong understanding of paid marketing, keyword research, and analytics to drive targeted traffic and conversions.

Key Responsibilities:

• Plan, implement, and manage PPC campaigns across Google Ads, Bing, Facebook, Instagram, and LinkedIn.

• Conduct keyword research and selection for pay-per-click campaigns.

• Create compelling ad copy and optimize landing pages to improve Quality Score and conversion rates.

• Monitor and adjust bid strategies to maximize ROI.

• Track and report on campaign performance using tools like Google Analytics, Google Ads, and Data Studio.

• Perform A/B testing for ads and landing pages.

• Analyze competitor advertising links and strategies.

• Collaborate with the design and content teams to ensure ad creatives and messaging align with campaign goals.

• Stay up to date with the latest trends and best practices in search engine marketing and paid advertising.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.

• 1-3 years of experience in managing PPC campaigns.

• Proficiency in Google Ads, Facebook Ads Manager, and Microsoft Advertising.

• Solid understanding of performance marketing, conversion, and online customer acquisition.

• Strong analytical skills and experience with Google Analytics and other performance tracking tools.

• Good communication and organizational skills.

• Certification in Google Ads or other relevant platforms (preferred).

Preferred Skills:

• Experience with remarketing and display campaigns.

• Familiarity with SEO and how PPC and SEO work together.

• Knowledge of CRM tools and conversion tracking setups.

• It is a Full Time Digital Marketing job for candidates with 6 months - 3 years of experience.

More about this Digital Marketing Executive job

1. What is the eligibility criteria to apply for this Digital Marketing Executive job?
   Ans: The candidate should be Graduate and above and above with 6 months - 3 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹12000 - ₹20000 per month that depends on your interview. It's a Full Time job in Kanpur.
3. How many working days are there for this Digital Marketing Executive job?
   Ans: This Digital Marketing Executive job will have 6 working days.
4. Are there any charges applicable while applying or joining this Digital Marketing Executive job?
   Ans: No, there is no fee applicable for applying this Digital Marketing Executive job and during the employment with the company, i.e., GLOBAL TRADE PLAZA.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Digital Marketing Executive role?
   Ans: There is an immediate opening of 2 Digital Marketing Executive at GLOBAL TRADE PLAZA
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Digital Marketing Executive job?
   Ans: This Digital Marketing Executive job has Day Shift.