Customer Feedback: Gathering and analysing customer feedback is crucial. CRM Managers use this information to identify areas for improvement and to elevate the overall customer experience.
Technology Utilisation: They leverage CRM software and other technologies to streamline processes and improve efficiency. This includes ensuring that the CRM system is up-to-date and functioning optimally.
Reporting: Regularly reporting on CRM metrics and KPIs to senior management helps assess the effectiveness of CRM strategies and make data-driven decisions.