Company: Amawat – SFS & Co.
Industry: FMCG / Food Products / Mukhwas & Traditional Indian Foods
Location: Delhi
Employment Type: Full-time
About the Role
We are looking for a creative and energetic Social Media Content Creator who can turn our food products into engaging, attractive and sales-focused short-form videos.
The person will be responsible for concept → shooting → editing → final Reel, with a strong focus on Instagram Reels and other digital platforms.
Key Responsibilities
Shoot high-quality Instagram Reels and short-form product videos
Create engaging content for products such as Mukhwas, Paan Mukhwas, Aam Papad, Digestive Products, Candies and other FMCG products
Develop creative video concepts, hooks and storylines
Shoot product close-ups, pouring shots, unboxing, packaging, texture, crunch/ASMR and lifestyle videos
Create content that is visually attractive as well as sales-focused
Edit Reels with music, text, transitions, subtitles and suitable effects
Follow current Instagram/Reel trends and identify trends suitable for the brand
Create product photography for Instagram, website and marketplaces when required
Maintain a regular content pipeline and shooting schedule
Work closely with the marketing team to understand promotions, new launches and campaigns
Suggest new ideas to improve engagement, reach and product sales
What We Are Looking For
1–3 years of experience in social media content creation / product videography / Reels
Strong knowledge of Instagram Reels and short-form content
Good understanding of food/product videography
Excellent mobile-camera shooting skills; DSLR/mirrorless camera experience is a plus
Good knowledge of lighting, framing, angles and product composition
Good video editing skills
Knowledge of CapCut, Premiere Pro, VN, Final Cut Pro or similar software
Creative eye for colours, composition and presentation
Ability to independently come up with content ideas
Understanding of social media trends
FMCG, food, D2C, restaurant, beauty or e-commerce content experience will be an advantage
Most Important
We are looking for someone who doesn't just say:
“I can shoot videos.”
We need someone who can say:
“I have an idea for this product, I know how to shoot it, I can edit it into a Reel and I know how to make people stop scrolling.”
Candidate Should Be Able To
Think → Shoot → Edit → Publish-ready Content
The candidate should be comfortable working independently and creating multiple pieces of content from a single product.
Salary: ₹20,000–₹22,000 per month, depending on experience and skills.
Candidates with exceptional content creation and editing skills can be considered for a higher package.