Key Responsibilities:
Identify and approach potential clients to generate leads and drive sales growth.
Present and promote products or services to prospective customers.
Maintain strong relationships with existing clients and motivate them to repeat business.
Prepare and deliver sales pitches tailored to client needs.
Achieve monthly and quarterly sales targets.
Stay informed on market trends and competitor activities.
Prepare reports on sales performance and client feedback.
Main Roles & Responsibilities
Sales Responsibilities
Finding new customers and business opportunities
Generating leads through calls, visits, online platforms, and references
Meeting sales targets and revenue goals
Giving product presentations and demonstrations
Following up with clients and closing deals
Maintaining customer relationships and after-sales support
Preparing sales reports and updating CRM records
Marketing Responsibilities
Promoting products/services through online and offline marketing
Managing social media promotions and campaigns
Coordinating advertisements, branding, and promotional activities
Conducting market research and competitor analysis
Creating marketing materials like brochures, posters, and presentations
Organizing events, exhibitions, or campaigns
Important Skills
Communication and convincing skills
Negotiation and presentation abilities
Digital marketing knowledge
Customer handling
Target-oriented mindset
MS Excel, CRM tools, and social media handling
Common Industries Hiring
Solar companies
Real estate
FMCG
IT services
Automobile
Education
Retail and e-commerce
Typical Work Nature
Field work and client meetings
Office reporting
Tele calling and online lead handling
Travel may be involved depending on company requirements
In companies like solar businesses, a Sales & Marketing Executive often:
Explains solar products and installation benefits
Visits customer sites
Generates residential/commercial solar leads
Coordinates quotations and project follow-up
Helps achieve monthly installation targets
Career Growth
Sales & Marketing Executive → Senior Executive → Team Leader → Sales Manager → Business Development Manager.