To ensure a consistent, professional, and customer-focused approach across all sales operations, delivering excellence in service, maintaining showroom standards, and upholding the values of Sri Ganesh Diamonds And Jewellery.
To create a warm and welcoming first impression, building trust and comfort for customers.
· Greet every customer with a smile and respectful tone using standard phrases
(e.g., “Namaste, welcome to Sri Ganesh Diamonds. How may I assist you today?”).
· Approach customers proactively but without pressure; offer assistance in browsing or purchasing.
· Listen carefully to customer preferences (budget, occasion, style).
· Provide in-depth information on products including metal purity, stone quality, certifications, craftsmanship, warranty, and pricing.
· Use tools such as catalogues, tablets, or displays to guide the customer’s decision-making process.
· Always thank the customer for their visit, regardless of whether a purchase was made.
To offer a premium and comfortable shopping experience.
· As part of our hospitality:
o Politely ask the customer if they would like any refreshments (e.g., tea, coffee, juice, snacks).
o Communicate the request immediately to the Front Office team.
o The Front Office will coordinate with the Pantry team to arrange the requested item.
o Offer the refreshments with grace and thank the customer for visiting.
To ensure customer concerns are addressed promptly, with empathy and professionalism.
· Respond to product-related and service-related inquiries clearly and confidently.
· For complaints:
o Acknowledge the issue.
o Remain calm and professional.
o Do not argue or blame; instead, focus on resolving the issue.
o Escalate complex or unresolved matters to the showroom manager.
· Record the details of complaints and feedback in the Customer Concern Logbook for internal review and service improvement.
To complete purchases accurately, securely, and transparently.
· Verify product details (SKU, weight, karat, certification number, pricing) before billing.
· Input all customer and product information into the billing software with care.
· Reconfirm pricing, offers, and taxes with the customer before final billing.
· Accept payments via authorized methods: Cash, Card, UPI, or bank transfer.
· Issue printed receipts along with authentication certificates and proper packaging.
· Update sales log and inventory after each transaction.
To provide long-term customer satisfaction and build brand loyalty.
· Clearly inform every customer about available services including:
o Polishing
o Resizing
o Repairs
o Buyback or exchange policy
· Maintain a Service Register to log every item taken in for service.
· Provide customers with a written receipt or service token with expected completion time.
· Inform customers via SMS or phone call when the item is ready for pickup.
To protect high-value assets from theft, loss, or damage.
· Display items only during operational hours.
· Keep all unsold jewelry in locked glass showcases monitored by CCTV.
· At closing time, shift all jewelry into designated safes as per security protocol.
· Perform daily and weekly stock reconciliation and report any discrepancies immediately.
To attract customer attention and encourage product interest.
· Use jewelry display props strategically to showcase featured collections and new arrivals.
· Follow a consistent visual merchandising plan aligning with seasons, festivals, or promotions.
· Rotate products in displays weekly to maintain freshness.
· Place high-value and trending items at eye level or spotlight zones.
To preserve the aesthetic appeal and hygiene of the showroom.
· Dust and clean all jewelry pieces and glass displays twice daily (before opening and mid-day).
· Sanitize surfaces during the day if touched frequently.
· Replace outdated tags, signage, or promotional materials immediately.
· Keep display areas uncluttered and well-organized.
To enhance the visual impact and brilliance of each jewelry piece.
· Inspect lighting before opening every day.
· Use white or warm LED lighting to highlight diamond clarity and gold shine.
· Report any flickering or fused lights to maintenance immediately.
· Ensure no dark spots exist in display areas.
To maintain a respectable and polished image of the brand.
· Follow the company-approved dress code, including clean and well-ironed clothing.
· Keep hair neatly groomed; avoid excessive makeup or jewelry.
· Use polite, professional language at all times.
· Avoid casual behavior, gossip, or phone usage on the showroom floor.
To uphold the core values of honesty, integrity, and customer respect.
· Maintain full confidentiality of customer data and internal policies.
· Never mislead customers about product details, pricing, or offers.
· Treat every customer with respect regardless of purchase value.
· Avoid favoritism or personal bias in customer interactions.