Lead Generation Associate (B2B | LinkedIn & Apollo.io)
Sales Development Representative / Sales Development Executive
Company: Adwallz
Industry: AI-powered Wall Advertising | AdTech | OOH
Location: Mumbai (Onsite)
Conversion: High-performing interns may be offered a full-time role
🔍 About Adwallz
Adwallz is India’s first organized, AI-enabled wall advertising platform, with 5,000+ indexed high-impact walls across key Indian cities. We help brands discover, plan, and execute contextual, location-intelligent wall advertising for sectors like Cement, Steel, Paints, FMCG, and Fintech.
🎯 Internship Objective
The Lead Generation will support the sales and marketing team by identifying, researching, and qualifying marketing decision-makers using platforms like LinkedIn and Apollo.io, helping build a strong B2B sales pipeline.
🧩 Key Responsibilities
Research and identify marketing & brand decision-makers (CMO, Brand Head, Marketing Manager)
Use LinkedIn & Apollo.io to build targeted lead lists by:
Company size
City / region
Validate contact details (email, phone, designation)
Maintain and update leads in CRM (Pipedrive / Google Sheets)
Support outbound campaigns (email / LinkedIn outreach)
Coordinate with Cold Calling & Sales teams for lead handover
Track response and update lead status regularly
🛠 Tools & Skills Required
Basic to intermediate knowledge of:
LinkedIn (search, filters, messaging)
Apollo.io or similar B2B databases
Good written communication skills (English)
Comfortable working with Excel / Google Sheets
Willingness to learn CRM tools
Interest in B2B sales, marketing, or AdTech
📈 KPIs (Learning + Performance)
Number of leads researched per day
Accuracy & completeness of lead data
Response rate from outreach
CRM hygiene and updates
🎓 Ideal Candidate Profile
MBA / Marketing / Mass Comm / Business student OR recent graduate
Self-driven and detail-oriented
Comfortable with research and data handling
Curious about advertising, media, and technology startups
🌱 What you’ll Learn
B2B lead generation processes
Working with CRM & automation tools
Understanding of AI-powered advertising platforms
Exposure to real CXO-level sales cycles