Job Description: Guest & Sales Executive
Position: Guest & Sales ExecutiveLocation: Dehradun
About the Role
The Guest & Sales Executive is responsible for managing the complete guest journey from initial inquiry through post-stay follow-up while maximizing direct bookings and revenue opportunities. This role combines hospitality, customer service, and sales, ensuring every guest receives exceptional service while converting leads into bookings and driving repeat business.
Key Responsibilities
1. Direct Sales & Lead Management
Handle all inbound direct booking inquiries via phone, WhatsApp, email, website chat, and social media.
Respond promptly to guest inquiries and convert leads into confirmed bookings.
Provide accurate quotations, availability, and property recommendations based on guest requirements.
Follow up on pending inquiries and abandoned bookings.
Upsell room upgrades, extended stays, experiences, transfers, and ancillary services.
Maintain lead and booking records in CRM and PMS systems.
Achieve monthly sales and conversion targets.
2. Guest Journey Management
Pre-Arrival
Confirm bookings and ensure guest information is complete.
Coordinate special requests and preferences.
Send pre-arrival communications and check-in instructions.
Assist guests with travel planning, transfers, and local recommendations.
During Stay
Act as the primary point of contact for guests.
Handle guest requests, concerns, and service recovery promptly.
Coordinate with operations, housekeeping, maintenance, and concierge teams.
Ensure a seamless and memorable guest experience.
Post-Stay
Conduct guest follow-ups and gather feedback.
Manage review requests and reputation-building initiatives.
Handle repeat guest inquiries and loyalty opportunities.
Identify opportunities for future bookings and referrals.
3. Revenue & Performance
Support occupancy and revenue goals through effective sales conversion.
Promote direct bookings over OTA channels whenever possible.
Monitor booking trends and guest preferences.
Identify opportunities to improve guest satisfaction and conversion rates.
4. Communication & Coordination
Work closely with Revenue, Reservations, Operations, and Guest Experience teams.
Ensure accurate handover of guest information across departments.
Maintain service standards and brand consistency in all guest interactions.
Requirements
Experience
2–5 years of experience in hospitality, reservations, guest relations, customer success, or sales.
Experience in vacation rentals, serviced apartments, hotels, or hospitality is preferred.
Proven track record in customer-facing sales and guest service roles.
Skills
Excellent verbal and written communication skills.
Strong sales, negotiation, and relationship-building abilities.
Ability to handle multiple guest conversations simultaneously.
Problem-solving mindset with strong attention to detail.
Comfortable working with CRM, PMS, WhatsApp Business, and booking systems.
Ability to remain calm under pressure and resolve guest issues effectively.
Preferred Systems
Beds24 or similar PMS
Zoho CRM
WhatsApp Business
Respond.io
OTA extranets (Airbnb, Booking.com, Expedia)
Key Performance Indicators (KPIs)
Sales KPIs
Lead response time
Lead-to-booking conversion rate
Direct booking revenue
Upsell revenue
Repeat guest bookings
Guest Experience KPIs
Guest satisfaction score
Review ratings
Response time to guest requests
Resolution time for guest issues
Net Promoter Score (NPS)