FMCG Pre Sales Executive

Job Description: Presales Executive – FMCG Distribution

Location: Ashok Nagar, Chennai, Tamil Nadu
Industry: FMCG – Wholesale Distribution
Department: Sales & Business Development
Employment Type: Full-Time
Experience Required: 1–3 Years
Reports To: Sales Head / Management
Compensation: As per experience and industry standards

Job Summary

We are looking for a customer-focused and result-oriented Presales Executive to support wholesale and retail sales operations in the FMCG distribution business.

The candidate will be responsible for handling customer enquiries, understanding buyer requirements, explaining product details and pricing, preparing quotations, maintaining CRM records and conducting regular follow-ups to convert qualified enquiries into confirmed orders.

The ideal candidate should have experience in presales, inside sales, sales coordination or FMCG distribution, along with strong communication, customer-handling and follow-up skills.

Key Responsibilities

1. Lead & Customer Enquiry Management

• Respond promptly to customer enquiries received through telephone, WhatsApp, email, website, online marketplaces and walk-in customers.

• Understand and qualify customer requirements, including buyer category, product requirements, quantity, budget, delivery location and purchase timelines.

• Identify potential wholesale and retail customers and maintain accurate enquiry records.

• Record all customer interactions and lead details in the CRM system.

2. Sales Pitch & Product Presentation

• Explain product specifications, brands, pack sizes, minimum order quantities, pricing and availability to customers.

• Prepare and share quotations, price lists, product catalogues and sales proposals.

• Present suitable product offerings based on customer requirements.

• Communicate product benefits, quality, applicable certifications and competitive advantages.

• Customise sales pitches for wholesale buyers, bulk purchasers and retail customers.

3. CRM & Sales Pipeline Management

• Maintain and update customer details, lead stages, call notes, follow-up dates and deal records in the CRM.

• Ensure accurate and timely updates of sales pipeline information.

• Maintain records of enquiries, quotations, order conversions and customer interactions.

• Prepare daily and weekly sales activity reports.

• Use MS Excel, Google Sheets, email, WhatsApp Business and relevant sales tools for day-to-day operations.

4. Customer Follow-up & Order Conversion

• Follow up with prospective customers through calls, messages and emails.

• Address customer queries relating to pricing, product quality, delivery timelines and payment terms.

• Negotiate within approved commercial limits and escalate exceptions to the Sales Head or management.

• Follow up on quotations and convert qualified enquiries into confirmed orders.

• Coordinate advance payments or payment confirmations as required.

5. Sales & Internal Department Coordination

• Coordinate with sales, accounts, purchase, warehouse and logistics departments.

• Share confirmed order details for invoicing, dispatch and delivery.

• Coordinate with field sales executives and senior team members for customer requirements.

• Ensure smooth processing of customer orders and timely communication.

• Share customer feedback and market insights with the sales team.

6. After-Sales Support & Customer Relationship Management

• Follow up with customers after order confirmation regarding delivery, payment and satisfaction.

• Maintain professional relationships with customers to encourage repeat orders.

• Identify opportunities for additional sales and upselling.

• Assist in resolving customer issues by coordinating with the relevant internal departments.

7. Reporting & Performance Monitoring

• Submit daily and weekly reports on leads, enquiries, quotations, follow-ups and order closures.

• Track lead conversion and quotation-to-order conversion rates.

• Maintain accurate CRM records and sales documentation.

• Support the achievement of monthly sales and business development targets.

Required Qualifications & Skills

• Any graduate or diploma holder; B.Com, BBA or equivalent qualification will be preferred.

• 1–3 years of experience in Presales, Inside Sales, Sales Coordination or a similar role.

• Experience in FMCG, wholesale distribution, retail trading or consumer goods distribution will be preferred.

• Hands-on experience with CRM software such as Zoho, HubSpot, Salesforce, LeadSquared or similar platforms.

• Strong spoken and written communication skills in English and Tamil.

• Hindi communication will be an added advantage.

• Working knowledge of MS Excel, MS Word, email and WhatsApp Business.

• Understanding of wholesale and retail pricing, margins, GST and basic trade terms.

• Good customer-handling, negotiation, coordination and follow-up skills.

• Ability to work in a target-oriented and fast-paced sales environment.

Key Performance Indicators (KPIs)

• Number of leads handled and qualified.

• Lead-to-quotation and quotation-to-order conversion rates.

• Timeliness and completion of customer follow-ups.

• CRM accuracy and timely updates.

• Monthly sales value supported or closed.

• Customer response time and customer satisfaction.

• Order processing and coordination efficiency.

Candidate Profile

• Self-motivated, target-oriented and customer-focused.

• Confident and professional in customer interactions.

• Organised and disciplined in follow-up activities.

• Strong interpersonal and communication skills.

• Honest, reliable and professional.

• Ability to work collaboratively with sales and internal teams.

Compensation

Salary will be offered as per the candidate's experience, skills and suitability.

• It is a Full Time అమ్మకాలు / వ్యాపార అభివృద్ధి job for candidates with 6 months - 3 years of experience.