BUSINESS DEVELOPMENT MANAGER – PHOTOGRAPHY STUDIO :
Drive business generation, client acquisition and recurring bookings for a premium photography studio catering to fashion photographers, brands, creative directors, advertising agencies and production houses.
Key KRAs :
Generate new business and achieve monthly revenue targets.
Build and maintain a strong network of photographers, brands, agencies, creative directors and production houses.
Generate qualified leads through direct outreach, networking, referrals, LinkedIn, Instagram and industry connections.
Convert leads into studio bookings and recurring accounts.
Increase studio occupancy and booking frequency.
Develop long-term relationships with brands and agencies for repeat shoots.
Identify and develop strategic partnerships and collaborations.
Maintain a strong sales pipeline and regular follow-ups.
Track leads, meetings, conversions, bookings and revenue through CRM/Excel.
Understand competitor activity, market demand and new business opportunities.
Primary Success Metrics
Revenue generated
New clients acquired
Qualified leads generated
Conversion rate
Number of studio bookings
Studio occupancy
Repeat/recurring business
Average booking value
Number of active brand/agency accounts
Ideal Candidate
3–7 years of experience in Business Development / Sales / Client Servicing / Partnerships.
Experience in photography, fashion, advertising, creative agencies, media, production or luxury/lifestyle brands preferred.
Strong existing network in the creative, fashion and advertising industry.
Excellent communication, networking, negotiation and closing skills.
Proactive, target-driven and strong at relationship building.
Comfortable with cold outreach and creating business independently.
Good understanding of social media, digital outreach and CRM.
Most Important Requirement
We are looking for a business generator, not just an enquiry handler.
The candidate should be capable of bringing new clients, new bookings and recurring business to the studio.
For the recruitment agency, I would make “existing network in fashion / advertising / creative industry” a key screening criterion rather than treating it as just an advantage.