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Area Sales Manager (ASM) – FMCG | Spice Manufacturing Company

A reputed Spice Manufacturing Company from Gujarat is expanding its new Masala Brand across the West Bengal & Eastern Region. To strengthen its sales network, the company is looking for an experienced and result-oriented Area Sales Manager (ASM).

Job Position

Area Sales Manager (ASM)

Industry

FMCG | Spice Manufacturing | Food Products

Work Location

Kolkata, West Bengal (Handling West Bengal & Eastern Region)

And Chennai (TN)

Experience Required

Minimum 5 to 8 years of relevant experience in the FMCG/Spices/Food Products industry.

Salary

Rs. 30000 TO 60000 per month including TA/DA

Job Purpose

They are looking for a high-energy Area Sales Manager to drive growth and market penetration. The ideal candidate will be responsible for strengthening our existing distribution network, appointing new dealers, and leading a team of sales executives to ensure that our authentic spices reach every household.

Key Responsibilities

1. Channel Sales & Distribution Management

· Oversee and optimize the primary and secondary sales through the existing distribution network.

· Ensure product availability and visibility across all retail formats (General Trade, Modern Trade, and Kirana stores).

· Monitor distributor health, including stock levels, credit limits, and ROI.

2. New Dealer & Distributor Appointment

· Actively identify and onboard new high-potential distributors and dealers to expand the market footprint.

· Conduct market mapping to identify "white spaces" where the brand is underrepresented.

· Lead the negotiation and documentation process for new channel partners.

3. Sales Strategy & Execution

· Meet and exceed monthly, quarterly, and annual sales targets.

· Implement company schemes, trade promotions, and consumer offers effectively at the ground level.

· Analyse competitor activity (pricing, schemes, new launches) and provide actionable insights to the management.

· Identify standard client and convert them into key accounts, focused on long-term value, partnership, and mutual growth.

4. Field Leadership & Traveling

· Hiring of new field staff

· Travel Requirement: Extensive travel (up to 70-80% of the time) within the assigned territory to visit retailers /distributors.

· Conduct joint field visits with Sales Executives/SRs to coach them and build strong market relationships.

Candidate Profile

• Graduate / Graduate (MBA in Marketing preferred).

• Minimum 5 years' experience as an ASM or similar role in FMCG.

• Experience in Spice, Food Products, or FMCG sales will be preferred.

• Proven track record in FMCG Channel Sales, specifically in the Spices, Oil, or Staples industry.

• Experience as salesperson for at least 2-3 years.

• Experience in overseeing Below-the-line (BTL) activities.

• Strong distributor network in West Bengal and the Eastern Region.

• Excellent communication, negotiation, and team management skills.

• Willingness to travel extensively.

· Local Expertise: Deep understanding of the geography and local trade dynamics.

· Sales Enthusiast: A "go-getter" attitude with a passion for field sales and achieving numbers.

· Communication: Fluent in Local language and Hindi; basic English is a plus.

· Skills: Ability to work in Sales Force Automation (SFA) Software

· Leadership: Ability to lead and motivate a team of field staff.

Why Join?

• Opportunity to lead the launch of a fast-growing spice brand.

• Career growth with a reputed FMCG organization.

• Attractive salary and performance incentives.

• Long-term career opportunity.

• It is a Full Time అమ్మకాలు / వ్యాపార అభివృద్ధి job for candidates with 5 - 6+ years Experience.