Affluent Propositions Lead

Affluent Proposition Lead-HO & Support-Branch Programme Team Job Title: Affluent Propositions Lead Location: Goregaon, Mumbai Reporting To: Head of Affluent & Salaried Propositions Job Type: Full-time Role Summary: The Affluent Propositions Lead is responsible for developing, managing, and enhancing products and services targeted at affluent and high-net-worth (HNW) customers. This role involves designing a compelling value proposition, driving customer acquisition and engagement strategies, and ensuring alignment with the bank’s overall wealth management and retail banking objectives. Key Responsibilities: Strategic Proposition Development: Develop and implement a competitive and differentiated affluent banking proposition. Design exclusive banking benefits, personalized wealth management solutions, and premium customer experiences. Work closely with stakeholders (e.g., product, marketing, and digital teams) to ensure seamless execution. Customer Experience & Engagement: Enhance the customer journey for affluent clients through superior service, digital solutions, and concierge offerings. Identify customer needs through research and insights to develop tailored solutions. Collaborate with relationship managers and wealth advisors to optimize service delivery. Product & Service Innovation: Drive innovation in banking products such as premium accounts, investment solutions, credit cards, and lending options tailored for affluent clients. Leverage digital platforms and fintech partnerships to enhance customer experience. Ensure regulatory compliance in all proposition designs and offerings. Sales & Marketing Collaboration: Work with sales teams to develop strategies for customer acquisition and retention. Design and execute marketing campaigns targeting the affluent segment. Conduct competitor analysis to ensure market-leading positioning. Performance Monitoring & Reporting: Track and report on key performance indicators (KPIs) related to affluent banking growth and customer engagement. Use analytics to measure the effectiveness of propositions and recommend improvements. Key Qualifications & Experience: Bachelor's degree in Business, Finance, Marketing, or a related field; MBA is a plus. 12-15 years of experience in wealth management, retail banking, or financial services, with a focus on the affluent customer segment. Strong understanding of affluent customer needs, banking products, and wealth management solutions. Experience in proposition development, product management, or customer experience design. Skills & Competencies: Strategic thinking with a customer-centric mindset. Strong analytical and problem-solving skills. Excellent communication, stakeholder management, and negotiation abilities. Knowledge of digital banking and fintech trends in wealth management.