Identify, evaluate, and collaborate with relevant influencers and content creators aligned with the brand’s goals
Plan and execute influencer marketing campaigns across platforms such as Instagram, YouTube, LinkedIn, and Facebook
Coordinate with influencers for content ideation, approvals, timelines, and deliverables
Manage and grow the brand’s social media presence across all major platforms
Create, schedule, and publish engaging content (posts, reels, stories, videos, and captions)
Monitor social media trends, hashtags, and competitor activities to optimize content strategy
Engage with followers by responding to comments, messages, and community interactions
Track and analyze campaign performance, engagement metrics, reach, and conversions
Prepare regular performance reports and insights for optimization
Ensure brand voice, visual identity, and compliance guidelines are maintained across all content
Collaborate with internal teams such as design, content, and marketing for integrated campaigns
Support paid collaborations, giveaways, and product/service promotions
Stay updated with platform algorithm changes and digital marketing best practices