Marketing Executive

Key Responsibilities

• Campaign Strategy & Execution: Plan, set up, and launch end-to-end performance marketing campaigns across Meta Ads Manager and Google Ads (Search, Display, Performance Max, Shopping, and YouTube).

• Optimization & Scaling: Continuously monitor daily ad spend, bids, quality scores, and audience targeting to maximize ROI/ROAS.

• A/B Testing: Design and execute rigorous split tests for ad creatives, copy, hooks, and landing pages to discover winning combinations.

• Data Analysis & Reporting: Track key metrics (CPA, CPC, CTR, ROAS) and build clean, actionable performance dashboards for internal reviews and client reporting.

• Creative Collaboration: Work closely with our design and video editing teams to brief them on high-converting creative concepts based on data insights.

• Market Intelligence: Stay ahead of algorithm changes, privacy updates, and emerging ad formats to keep TapGro’s clients ahead of their competition.

Requirements & Qualifications

• Experience: Minimum 2+ years of hands-on experience managing paid budget campaigns on both Meta and Google Ads (Agency experience is a massive plus).

• Technical Knowledge: Deep understanding of custom audience building, lookalikes, keyword research, Google Tag Manager, Meta Pixel setup, and Conversion API (CAPI).

• Analytical Mindset: Strong proficiency in Google Analytics (GA4) and data interpretation. You should love numbers and know exactly how to diagnose a dropping conversion rate.

• Copywriting Skills: Ability to write or guide compelling, high-converting ad copy and headlines.

• Soft Skills: Exceptionally smart, resourceful, and self-driven. You must possess strong communication skills to articulate campaign performance and strategy clearly.

What We Offer

• Competitive salary based on experience.

• Opportunity to work with an energetic, fast-paced creative team.

• Direct impact on the growth of exciting consumer and B2B brands.

• Growth and learning opportunities within TapGro.

• It is a Full Time మార్కెటింగ్ job for candidates with 6 months - 1 years of experience.