Job description
KRA for Kids Designers – Purple United Kids
Create high-quality illustrations and complete techpacks with full measurement specs, construction details, artworks, and trims—ensuring zero design-related rework from factories.
Develop trims, branding elements, shopping bag designs, and packaging graphics aligned with seasonal themes and brand identity.
Design feature cards, catalogue pages, and seasonal presentation assets with consistent typography, colour stories, and layout hierarchy.
Prepare complete design boards—including mood boards, colour boards, silhouette boards, fabric direction—before every season kick-off.
Execute all T-shirt print artworks (graphics, appliqués, embroideries, placements) based on trend forecasts and buyer preferences.
Coordinate directly with factories for sample follow-ups, artwork corrections, print approvals, and clarification on techpacks without escalations.
Own TNA creation and tracking for all assigned styles—ensuring timelines for sketches, techpacks, sample submissions, and approvals are consistently met.
Deliver all seasonal and special-project designs within committed timelines, maintaining daily progress discipline and raising delays proactively.
Support the Design Head in buyer meetings by preparing design decks, swatch cards, development boards, and any visual presentation material required.
Maintain updated design libraries, including artworks, trims, prints, and packaging references for quick retrieval and re-use across seasons.
Skills Required
1. Kids wear Design Experience is must
2. Advanced knowledge of:
Adobe Illustrator
Adobe Photoshop
3. Niftians preferred
4. Strong sense of typography, layout hierarchy, and colour balance