Core KRAs for a Social Media Executive:
Audience Growth & Reach: Grow follower counts across platforms (Instagram, LinkedIn, X/Twitter, and Facebook) by a set percentage each month.
Engagement Rate: Improve metrics like likes, shares, comments, and saves per post. Target engagement benchmarks usually sit between 2% and 5%.
Content Delivery & Quality: Maintain a robust content calendar and publish consistently. This is usually tied to ensuring all visuals and copy perfectly align with company brand guidelines.
Lead Generation & Traffic: Drive inbound traffic to the company website and generate qualified leads via social media campaigns and paid advertisements.
Brand Reputation & Monitoring: Monitor social media channels to manage direct messages (DMs) and comments, addressing customer queries within a targeted response time (e.g., under 2 hours).