Job Summary
We are looking for a Core SEO Executive with hands-on experience in search engine optimization, keyword research, on-page and off-page SEO, technical SEO, and website performance improvement. The candidate will be responsible for implementing SEO strategies, improving organic rankings, increasing website traffic, and supporting overall digital marketing objectives.
Key Responsibilities
Conduct keyword research and competitor analysis to identify relevant and high-performing keywords.
Implement On-Page SEO, including title tags, meta descriptions, headings, URL structure, internal linking, image optimization, and content optimization.
Handle Off-Page SEO activities, including link building, directory submissions, business listings, citations, and outreach.
Perform Technical SEO audits to identify issues related to crawling, indexing, website structure, page speed, mobile usability, redirects, canonical tags, and broken links.
Optimize websites for Google Search and organic visibility.
Monitor keyword rankings, organic traffic, backlinks, and overall SEO performance.
Work with developers to resolve technical SEO issues and improve website performance.
Analyze website performance using Google Search Console, Google Analytics, and SEO tools.
Prepare regular SEO performance reports and provide actionable recommendations.
Optimize Google Business Profile (GMB) listings for local SEO campaigns when required.
Perform Local SEO, including local keyword research, citations, NAP consistency, and location-based optimization.
Assist in developing and optimizing SEO-friendly website content, blogs, landing pages, and service pages.
Monitor competitors and identify new SEO opportunities.
Stay updated with Google algorithm updates, SEO trends, and industry best practices.
Coordinate with the Content, Website Development, Digital Marketing, and Operations teams to achieve SEO objectives.