Job Summary:We are looking for a results-driven Digital Marketing Executive to plan, execute, and optimize online marketing campaigns across multiple channels. The ideal candidate will be responsible for increasing brand awareness and improving online presence through data-driven strategies.
Roles and Responsibilities
· Plan and execute digital marketing campaigns (social media, email,)
· Manage company social media platforms (Instagram, LinkedIn, etc.). Create a presence on Linkedin and Instagram as we currently do not have much of a presence there
· Optimize website content for SEO and improve organic rankings
· Monitor and analyze campaign performance using tools like Google Analytics
· Generate leads and improve conversion rates through performance marketing
· Coordinate with management and the technical department for daily technical content and blogs to be published on website and marketing channels. Also publish content of employee engagement activities from time to time.
· Manage email marketing campaigns and automation tools
· Stay updated with latest digital marketing trends and tools and analyse industry for latest content in the market
Desired Candidate Portfolio
· Bachelor’s degree in Marketing, Business, or related field
· 1–3 years of experience in digital marketing
· Knowledge of SEO, PPC, and social media marketing
· Basic understanding of content marketing and copywriting
· Strong analytical and problem-solving skills
· Good communication and coordination skills