డిజిటల్ మార్కెటింగ్ మేనేజర్

Job Location: Marol Naka, Andheri

Experience: 5years +

We are looking for an experienced and detail-oriented WhatsApp Marketing Executive to manage and execute large-scale WhatsApp marketing campaigns. The ideal candidate should have excellent MS Excel skills, strong communication abilities, and hands-on experience with WhatsApp Business/API marketing tools. This role requires someone who is analytical, organized, and capable of handling high-volume customer communication.

Key Responsibilities

• Plan, execute, and optimize WhatsApp marketing campaigns.

• Create and schedule WhatsApp broadcasts and automated campaigns.

• Manage customer databases and ensure data accuracy.

• Segment customer lists using advanced Excel for targeted campaigns.

• Track campaign performance and prepare daily/weekly MIS reports.

• Monitor delivery rates, open rates, click-through rates, and campaign ROI.

• Coordinate with internal teams for campaign content and execution.

• Maintain customer communication templates and ensure brand consistency.

• Handle customer queries received through WhatsApp professionally.

• Ensure compliance with WhatsApp Business policies and data privacy guidelines.

• Identify opportunities to improve campaign engagement and conversions.

Required Skills

• Minimum 5 years of experience in WhatsApp Marketing or Digital Marketing.

• Strong hands-on experience with WhatsApp Business/API platforms.

• Excellent knowledge of Advanced MS Excel, including:

• VLOOKUP/XLOOKUP

• Pivot Tables

• Conditional Formatting

• Data Validation

• IF, SUMIF, COUNTIF functions

• Charts & Dashboards

• Good written and verbal English communication.

• Strong analytical and reporting skills.

• Ability to manage multiple campaigns simultaneously.

• High attention to detail and excellent organizational skills.

Preferred Qualifications

• Graduate in any discipline.

• Experience with CRM tools is an added advantage.

• Knowledge of email marketing or digital marketing channels is a plus.

Desired Candidate Profile

• Self-motivated and proactive.

• Strong problem-solving and analytical mindset.

• Excellent time management and multitasking skills.

• Ability to work independently with minimal supervision.

• It is a Full Time డిజిటల్ మార్కెటింగ్ job for candidates with 5 - 6+ years Experience.