Reports to: Head, Digital Marketing
Location: Times Square Building, Andheri (E), Mumbai
Operational hours: 10 AM to 7 PM (Mon to Fri)- Work from Office.
Half/Full day on Saturday- Work from home.
We are looking for a detail-oriented and proactive Associate to support the Digital Marketing team in executing and managing day-to-day digital operations. The ideal candidate will help ensure smooth functioning of digital campaigns, platforms, and communication channels while maintaining high standards of accuracy, responsiveness, and compliance.
Key Responsibilities
Manage and execute digital marketing campaigns across WhatsApp (WA) and email channels
Handle helpdesk operations and resolve/escalate queries in a timely manner
Upload, update, and maintain content across digital platforms (websites, apps, portals)
Monitor and manage online responses, comments, and interactions across digital channels
Track and monitor the health and performance of digital platforms on an ongoing basis
Conduct analytics on user behavior and generate reports/insights to support campaign optimization
Coordinate with internal stakeholders and external vendors/agencies for campaign execution
Ensure adherence to pharma industry compliance and regulatory guidelines in all digital communications
Requirements
Bachelor's degree in Marketing, Communications, IT, or related field preferred.
Minimum 4-5 years of professional experience in digital marketing operations
Familiarity with email/WA marketing tools, CMS platforms, and basic analytics tools
Efficient with MS Office tools, like MS Excel, MS Office and Powerpoint.
Strong attention to detail and ability to manage multiple tasks simultaneously
Good communication skills in English language for query/helpdesk management
Basic understanding of pharma regulatory/compliance norms is a plus
Key Skills
Digital Campaign Management | Content Management | Query Resolution | Data Analytics | Platform Monitoring | Stakeholder Coordination | MS Office tools