Short Job Description (Digital Marketing Executive – Paid Ads)
Role: Digital Marketing Executive (Paid Ads)
Key Responsibilities:
Manage Google Ads (PPC) campaigns, keyword research, and optimization
Handle Facebook/Meta Paid Ads for lead generation and engagement
Monitor ad performance, CPC, CTR, and conversions
Optimize ad creatives, targeting, and budget allocation
Plan and execute viral/creative marketing campaigns
Prepare basic performance reports
Required Skills:
Hands-on experience in Google Ads & Facebook Ads
Basic knowledge of analytics and campaign tracking
Creative thinking for viral campaigns