Key Responsibilities
SEO and SEM: Improve organic search rankings through keyword research and on-page optimization, and manage paid search campaigns. [1, 2]
Social Media: Plan and schedule content calendars, publish posts, and manage community engagement across platforms like Facebook, Instagram, and LinkedIn. [1, 2]
Whatsapp Marketing: Design, execute, and track performance newsletters or promotional campaigns, often utilizing A/B testing. [1]
Analytics and Reporting: Monitor key performance indicators (KPIs) using tools like Google Analytics to measure return on investment and present regular performance reports. [1, 2]
Collaboration: Work alongside designers, content writers, and sales teams to ensure cohesive campaign messaging. [1, 2]