Digital Marketing Executive – Job Description
Working Days & Hours
Working Days: Monday to Saturday
Working Hours: 9:30 AM to 6:30 PM
Location: Bangalore – On-site
Job Overview
We are looking for a Digital Marketing Executive to manage online marketing activities, generate quality leads, and support the sales team in converting leads into customers.
Key Responsibilities
Generate leads through Meta Ads, Google Ads, LinkedIn, and other digital platforms.
Create, manage, and monitor digital marketing campaigns.
Track campaign performance, leads, CPL, CPA, and conversions.
Manage the company's social media pages and content.
Coordinate with designers for posts, reels, videos, and advertisements.
Monitor lead quality and take feedback from the BDE/Sales team.
Optimize campaigns to improve lead quality and reduce marketing costs.
Monitor website and landing-page performance.
Prepare daily, weekly, and monthly marketing reports.
Coordinate with the BDE team to improve lead-to-customer conversion.
Daily Work
Check previous day's campaign performance and leads.
Monitor and optimize active advertisements.
Work on new campaigns and creatives.
Check lead quality with the BDE/Sales team.
Manage social media posts and content.
Track spend, leads, CPL, conversions, and CPA.
Update the daily marketing report.
Plan the next day's marketing activities.
Requirements
0 - 1 year of experience in Digital Marketing preferred.
Knowledge of Meta Ads and Google Ads.
Good understanding of lead generation and social media marketing.
Basic knowledge of analytics and campaign reporting.
Good communication and analytical skills.
Experience in finance, investment, insurance, or fintech is an advantage.