Plan, create and manage Google Ads (PPC) campaigns.
Manage Google Search, Display, YouTube and Performance Max campaigns.
Conduct keyword research, competitor analysis and campaign optimization.
Manage Meta Ads (Facebook & Instagram) campaigns.
Create and manage social media marketing strategies.
Handle Instagram, Facebook, YouTube and other social media platforms.
Develop and implement SEO strategies for improving Google rankings.
Perform on-page and off-page SEO activities.
Conduct keyword research and optimize website content.
Monitor website traffic and user behavior using Google Analytics / GA4.
Set up and monitor Google Search Console.
Track leads, conversions, CTR, CPC, CPM, ROAS and other campaign KPIs.
Prepare weekly/monthly digital marketing performance reports.
Coordinate with the design and content team for ads, creatives, reels and promotional content.
Develop engaging content ideas for social media and digital campaigns.
Stay updated with the latest trends, Google Ads updates, Meta Ads updates and digital marketing tools.
Continuously test and optimize campaigns to improve ROI and lead generation.
Required Skills