
The SEO Executive is responsible for improving website visibility on search engines through on-page, off-page, and technical SEO strategies. The role focuses on increasing organic traffic, improving keyword rankings, and supporting overall digital marketing goals.
Key Responsibilities
On Page SEO
Conduct keyword research and optimize website content accordingly
Optimize meta titles, descriptions, headers, URLs, and internal linking
Ensure SEO-friendly content structure and readability
Off-Page SEO
Build high-quality backlinks through ethical link-building strategies
Manage directory submissions, guest posting, and outreach activities
Monitor and improve domain authority and referral traffic
Technical SEO
Identify and fix technical issues such as crawl errors, broken links, page speed, and mobile usability
Work with developers to implement SEO best practices
Ensure proper indexing, XML sitemaps, and robots.txt configuration
Analytics & Reporting
Track and analyse website performance using tools like Google Analytics and Search Console
Monitor keyword rankings, traffic trends, and competitor performance
Prepare SEO performance reports and recommendations
Content & Collaboration
Coordinate with content writers, designers, and developers to support SEO goals
Stay updated with latest SEO trends, algorithm updates, and best practices