Digital Marketing Executive

Digital Marketing Executive / Specialist – Legal Capital Law Firm

Location: Begumpet, Hyderabad
Experience: 0.6–6 Years
Employment Type: Full-Time

Job Summary

Legal Capital Law Firm is seeking a results-driven Digital Marketing Executive with expertise in Google Ads, Meta Ads (Facebook & Instagram), SEO, Canva, and lead generation. The ideal candidate should be capable of managing paid campaigns, improving search rankings, creating engaging creatives, and generating qualified legal leads for the firm.

Key Responsibilities

• Plan, execute, and optimize Google Ads campaigns (Search, Display, Remarketing, Performance Max).

• Manage Meta Ads campaigns for Facebook and Instagram to generate legal consultation leads.

• Conduct keyword research and optimize campaigns to improve CTR, CPC, CPL, and ROI.

• Implement SEO strategies including on-page SEO, off-page SEO, local SEO, and content optimization to improve website rankings.

• Create marketing creatives, social media posts, banners, and ad designs using Canva.

• Manage social media pages, content calendars, posting schedules, and audience engagement.

• Monitor and analyze campaign performance using Google Analytics, Google Tag Manager, Google Search Console, and Meta Business Manager.

• Perform A/B testing on ad creatives, landing pages, and audience segments.

• Generate weekly and monthly performance reports with actionable insights.

• Coordinate with advocates and content teams to create legal marketing content.

• Generate high-quality leads and improve conversion rates for legal services.

Required Skills

• Strong experience with Google Ads and Meta Ads Manager.

• Knowledge of SEO, SEM, keyword research, backlink building, and local SEO.

• Proficiency in Canva for designing social media creatives and ad banners.

• Experience with Google Analytics, Search Console, Tag Manager, and Pixel Tracking.

• Understanding of lead generation funnels and conversion optimization.

• Strong analytical, reporting, and communication skills.

• Experience marketing service-based businesses; legal industry experience is an advantage.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, or a related field.

• Google Ads Certification and Meta Blueprint Certification preferred.

• Experience with legal, consulting, or professional services marketing.

KPIs / Performance Metrics

• Qualified leads generated per month.

• Cost per Lead (CPL).

• Return on Ad Spend (ROAS).

• Website traffic growth.

• Search engine rankings for target legal keywords.

• Social media engagement and conversions.
  Interested candidates can contact
  Kalyani HR 9000188062

• It is a Full Time డిజిటల్ మార్కెటింగ్ job for candidates with 6 months - 6+ years Experience.