A good intermediate-level digital marketer should ideally be able to:
Plan and execute digital marketing campaigns.
Run Google Ads and Meta Ads.
Understand SEO and keyword research.
Manage social media content and calendars.
Use GA4 and Google Search Console.
Track leads, conversions, CAC, ROAS, CTR, CPC and conversion rate.
Create basic reports and dashboards.
Understand landing pages and conversion funnels.
Do basic email/WhatsApp marketing and automation.
Write or brief content effectively.
Analyze campaign performance and suggest improvements.
Understand the customer journey from ad → landing page → lead/sale → retention.
Simple benchmark: If someone can independently plan a campaign, launch it, track the results, identify what's not working, and optimize it based on data, I'd consider them proficient/intermediate in digital marketing.