Job Title: Digital Marketing Executive
Experience Required: 2–3 Years
Employment Type: Full-Time
Job Summary:
We are looking for a result-oriented Digital Marketing Executive with 2–3 years of experience to plan, implement, and manage online marketing strategies. The candidate should have hands-on experience in social media marketing, paid ads, SEO, and lead generation campaigns.
Key Responsibilities:
· Plan and execute digital marketing campaigns across platforms (Google, Meta, LinkedIn, etc.)
· Manage and optimize paid ads (Google Ads, Facebook/Instagram Ads)
· Handle SEO (On-page & Off-page optimization)
· Create and manage social media content calendars
· Generate leads through performance marketing campaigns
· Monitor website traffic and analyze performance using Google Analytics
· Manage email marketing campaigns
· Coordinate with designers and content writers for creatives
· Track ROI and prepare weekly/monthly performance reports
Required Skills:
· Strong knowledge of Google Ads & Meta Ads Manager
· Understanding of SEO tools (SEMrush, Ahrefs, etc.)
· Basic knowledge of website CMS (WordPress preferred)
· Experience in lead generation & conversion optimization
· Good communication and analytical skills
· Ability to manage multiple campaigns simultaneously
· Edit promotional videos, reels, and ad creatives.
· Create short-form content for Instagram Reels & YouTube Shorts.
· Add captions, transitions, effects, and background music.
Preferred Qualifications:
· Bachelor’s degree in Marketing, Business, or related field
· Google Ads / Meta Certification (Preferred)
· Experience in performance marketing