Campaign Manager

Job Description – Campaign Manager

Department: Digital Marketing
Designation: Campaign Manager
Experience: 1–5 Years
Location: Noida
Employment Type: Full-Time

About the Role:

We are looking for a results-driven Campaign Manager to plan, execute, monitor, and optimize digital marketing campaigns for our clients. The candidate will be responsible for ensuring campaigns achieve their performance objectives while coordinating with the Content, Video Editing, SEO, and Digital Support teams.

Key Responsibilities:

• Plan and execute digital marketing campaigns across relevant platforms based on client objectives.

• Develop campaign strategies, timelines, budgets, targeting plans, and performance goals.

• Manage and monitor campaigns on platforms such as Google Ads, Meta Ads, YouTube Ads, and other relevant digital channels.

• Track campaign performance, leads, conversions, engagement, reach, and ROI.

• Continuously analyze campaign data and optimize targeting, creatives, budgets, and bidding strategies.

• Coordinate with the Content Creator, Video Editor, SEO, and Digital Support teams to ensure timely delivery of campaign requirements.

• Work closely with clients to understand their business objectives, target audience, campaign requirements, and expected outcomes.

• Prepare regular campaign performance reports and present key insights to management and clients.

• Identify campaign issues, underperforming areas, and opportunities for improvement.

• Conduct competitor and market research to develop effective campaign strategies.

• Manage campaign budgets and ensure efficient utilization of advertising spend.

• Coordinate the complete campaign lifecycle—from planning and launch to monitoring, optimization, and reporting.

• Maintain proper documentation of campaign strategies, performance data, and results.

• Stay updated with the latest digital marketing trends, advertising policies, tools, and platform updates.

Required Skills:

• Strong understanding of Digital Marketing and Paid Advertising.

• Hands-on knowledge of Google Ads and Meta Ads.

• Understanding of campaign metrics such as CPC, CPM, CTR, CPL, CPA, ROAS, Conversion Rate, and ROI.

• Strong analytical and data interpretation skills.

• Good knowledge of audience targeting, retargeting, lead-generation campaigns, and conversion optimization.

• Excellent communication and coordination skills.

• Ability to manage multiple campaigns and deadlines simultaneously.

• Strong problem-solving and decision-making abilities.

• Proficiency in MS Excel/Google Sheets and reporting tools.

• Ability to work effectively with cross-functional teams.

Qualification:

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.

• Relevant certification in Google Ads, Meta Ads, or Digital Marketing will be an added advantage.

Key Performance Indicators (KPIs):

• Campaign ROI/ROAS

• Lead generation and lead quality

• Cost per Lead (CPL) / Cost per Acquisition (CPA)

• Conversion rate

• Campaign reach and engagement

• Budget utilization and efficiency

• Timely campaign execution

• Client satisfaction and campaign performance

• Continuous optimization and improvement of campaign results

Preferred Candidate:

The ideal candidate should be data-driven, proactive, creative, and performance-oriented, with the ability to independently manage campaigns while effectively coordinating with clients and internal digital marketing teams.

• It is a Full Time డిజిటల్ మార్కెటింగ్ job for candidates with 6 months - 1 years of experience.