Senior Sales Executive

Position: Sales Executive

Department: Sales & Business Development
Reporting To: Sales Manager / Sales & Marketing Head
Location: Field-based (as assigned)
Employment Type: Full-Time

About the Company

Indosoft Innovation Pvt Ltd is a technology-driven organization delivering Low Voltage Products and Customized Automation Solutions. Our offerings include CCTV, Fire Alarm Systems, PA Systems, EPABX, Access Control, IT Infrastructure, and integrated automation projects for commercial, industrial, institutional, and government clients.

Role Summary

The Sales Executive is responsible for direct sales, lead management, client interaction, and order closure for low voltage products and solution-based automation projects. The role requires a proactive field presence, strong client engagement, and disciplined follow-up to achieve revenue and margin targets.

Key Responsibilities

1. Direct Sales & Business Generation

• Generate new business through cold calling, field visits, networking, and references
  
  

• Identify and approach potential clients across commercial, industrial, institutional, and government sectors
  
  

• Promote and sell low voltage products and customized automation solutions
  
  

• Achieve assigned monthly and quarterly sales targets (value & margin)
  
  

2. Lead Management (Office & Digital Leads)

• Follow up on leads generated via website, email campaigns, social media, and marketing activities
  
  

• Qualify leads by understanding client requirements, budget, and timelines
  
  

• Ensure prompt response and professional communication to improve conversion rates
  
  

• Coordinate with technical and estimation teams for solution design and proposals
  
  

3. Client Interaction & Requirement Analysis

• Conduct client meetings to understand technical and commercial requirements
  
  

• Recommend suitable products or customized solutions aligned with client needs
  
  

• Present techno-commercial proposals and negotiate terms within company guidelines
  
  

• Act as the single point of contact during the pre-sales phase
  
  

4. Order Closure & Revenue Growth

• Close orders through effective negotiation on pricing, payment terms, and delivery schedules
  
  

• Ensure minimum margin achievement while remaining competitive
  
  

• Upsell and cross-sell complementary products and services
  
  

• Drive repeat business and long-term client relationships
  
  

5. Internal Coordination

• Coordinate with project operations, procurement, accounts, and technical teams
  
  

• Ensure clear scope, BOQ, and documentation before order confirmation
  
  

• Support smooth handover from sales to execution
  
  

6. Market Intelligence & Reporting

• Track competitor activities, pricing trends, and market movements
  
  

• Maintain accurate CRM records for leads, follow-ups, and pipeline
  
  

• Submit regular sales activity and performance reports
  
  

7. Customer Relationship Management

• Build strong relationships with consultants, architects, builders, facility managers, and decision-makers
  
  

• Address client concerns promptly in coordination with internal teams
  
  

• Generate references and repeat inquiries through high customer satisfaction
  
  

8. Compliance & Professional Conduct

• Follow company policies, sales processes, and ethical standards
  
  

• Maintain confidentiality of pricing, client data, and company information
  
  

• Represent the company professionally in all client interactions
  
  

Desired Candidate Profile

Qualification

• Graduate / Diploma in any discipline (Engineering preferred)
  
  

Experience

• 2–5 years of experience in B2B field sales
  
  

• Experience in low voltage systems, automation, or technology solution selling preferred
  
  

Skills & Competencies

• Strong communication and negotiation skills
  
  

• Ability to understand technical products and solution selling
  
  

• Target-driven and self-motivated
  
  

• Proficiency in CRM and MS Office tools
  
  

• Willingness to travel extensively for field sales
  
  

Key Performance Indicators (Indicative)

• Revenue achievement vs target
  
  

• Lead-to-order conversion ratio
  
  

• Gross margin achieved
  
  

• New client acquisition
  
  

• Repeat business percentage
  
  

What We Offer

• Competitive salary with performance-linked incentives
  
  

• Exposure to automation and technology-driven projects
  
  

• Growth opportunities into Senior Sales / Key Account roles
  
  

• Supportive and learning-oriented work environment

• It is a Full Time Sales / Business Development job for candidates with 2 - 5 years of experience.