# JOB DESCRIPTION
## B2B Sales Executive / Business Development Executive
Company: Presensea
Department: Sales & Business Development
Job Type: Full-Time
Location: Near Janakpuri East Metro Station
Experience: 1–5 Years
Earnings: ₹12,000 – ₹35,000 per month
Reports To: Sales Manager / Business Head
### About the Role
We are looking for a highly motivated B2B Sales Executive / Business Development Executive who can generate new business, identify potential B2B customers, understand their requirements, present suitable solutions, and convert qualified prospects into paying clients.
The candidate will be responsible for the complete sales cycle—from lead generation and prospecting to meetings, proposals, negotiation, closing, and follow-up.
### Key Responsibilities
1. Lead Generation
• Generate B2B leads through calls, WhatsApp, email, LinkedIn, social media, databases, referrals, and other channels.
• Identify potential businesses and decision-makers.
• Maintain and continuously expand the prospect database.
• Conduct outbound calling and prospecting activities on a daily basis.
2. Sales & Business Development
• Contact prospective clients and understand their business requirements.
• Present company services and solutions effectively.
• Schedule online/offline meetings and product/service demonstrations.
• Prepare quotations and proposals in coordination with the relevant team.
• Negotiate pricing and commercial terms within approved company guidelines.
• Convert qualified leads into customers.
3. Client Relationship Management
• Maintain regular communication with prospects and existing customers.
• Conduct systematic follow-ups until closure.
• Understand customer pain points and recommend appropriate solutions.
• Maintain accurate customer and sales information in the CRM.
• Develop long-term relationships for repeat business and referrals.
4. Sales Pipeline Management
• Maintain a healthy pipeline of prospects.
• Update lead status, next follow-up date, probability, expected revenue, and remarks in the CRM.
• Prioritize hot, warm, and cold leads.
• Track pending proposals and follow-ups.
• Provide daily and weekly sales reports to management.
5. Target Achievement
• Achieve monthly and quarterly sales targets.
• Meet daily activity targets for calls, follow-ups, meetings, and new prospects.
• Maintain consistent conversion performance.
• Identify opportunities for upselling and cross-selling additional services.
### Products / Services
The candidate may be responsible for selling services such as:
• Website Design & Development
• E-Commerce Website Development
• Mobile App Development
• Digital Marketing
• SEO
• Google Ads / PPC
• Social Media Marketing
• Lead Generation
• WhatsApp Marketing & Automation
• CRM & ERP Software
• B2B Marketplace Development
• Custom Software Development
• Branding & Graphic Design
• Domain & Hosting
• Annual Maintenance & Technical Support
### Daily KPIs
| KPI | Expected Activity |
| ------------------------ | ----------------: |
| New Prospects | 3–5/day |
| Outbound Calls | 50–100/day |
| Meaningful Conversations | 15–25/day |
| Follow-ups | 10–15/day |
| New Meetings | 2–5/day |
| Proposals/Quotations | As required |
| CRM Updates | 100% |
| Monthly Revenue Target | As assigned |
Targets may be adjusted based on experience, territory, product, and campaign.
### Required Skills
• Excellent verbal and written communication skills.
• Strong negotiation and objection-handling skills.
• Good presentation and convincing ability.
• Strong follow-up discipline.
• Ability to identify decision-makers.
• Good understanding of B2B sales processes.
• Ability to work with sales CRM systems.
• Comfortable with cold calling and outbound sales.
• Ability to understand client requirements and recommend solutions.
• Strong target orientation and commercial awareness.
### Preferred Experience
### Qualification
• Graduate in any discipline.
• Sales & Marketing will be an advantage.
• Relevant sales experience may be considered in place of formal qualifications.
### Ideal Candidate
We are looking for someone who is:
• Highly ambitious and result-oriented.
• Comfortable with targets and performance-based incentives.
• Confident in speaking with business owners and senior decision-makers.
• Proactive in generating opportunities rather than waiting for leads.
• Persistent with follow-ups.
• Good at understanding business problems.
• Capable of independently managing the sales cycle.
• Comfortable working in a fast-paced startup environment.
High performers can earn significantly more through incentives based on monthly sales achievement.
### Performance Evaluation
Performance will be evaluated on:
• Revenue generated
• New customers acquired
• Lead-to-meeting conversion
• Meeting-to-proposal conversion
• Proposal-to-sale conversion
• Follow-up effectiveness
• Sales pipeline value
• Customer retention and repeat business
• CRM discipline
• Achievement of monthly targets
### Growth Opportunity
Successful candidates can progress through:
B2B Sales Executive → Senior Sales Executive → Business Development Manager → Sales Manager → Business Head
### Application
Interested candidates should submit their updated CV/resume along with their current salary, expected salary, total experience, notice period, and relevant B2B sales experience.