Sales & Marketing Executive

Sales Manager – Gym & Fitness Equipment

Location: Delhi
Job Type: Full-Time
Reports To: Director of Sales / General Manager

Position Summary:

We are seeking an ambitious, experienced, and dynamic Sales Manager to lead our gym and fitness equipment sales division. This role requires a driven professional with deep knowledge of fitness equipment sales, strong business acumen, and leadership capabilities. The Sales Manager will be responsible for building and managing a high-performing sales team, expanding our customer base, and developing long-term client relationships with gyms, fitness chains, hotels, wellness centers, physiotherapy clinics, corporate wellness programs, and educational institutions.

You will play a critical role in scaling our operations and contributing to our position as a market leader in the fitness industry.

Key Responsibilities:

 Sales Leadership & Strategy:

·       Develop and execute strategic plans to achieve sales targets and expand the customer base.

·       Analyze market trends, customer insights, and competitor activities to refine sales strategies.

·       Forecast sales performance and deliver accurate reporting to senior leadership.

·       Identify and secure new business opportunities across regional and national markets.

Client Engagement & Business Development:

·       Establish and maintain strong, long-lasting customer relationships.

·       Understand customer needs and recommend appropriate fitness equipment solutions.

·       Conduct site visits, demos, presentations, and consultations with prospective clients.

·       Negotiate pricing, terms, and contracts in alignment with business objectives.

Product & Market Expertise:

·       Maintain expert-level knowledge of the company’s product lines including cardio machines, strength equipment, functional training tools, accessories, and wellness tech.

·       Advise customers on layout planning, installation, and maintenance.

·       Serve as the go-to resource for technical inquiries and post-sale service coordination.

Qualifications:

Required:

·       Bachelor’s degree in Business Administration, Marketing, Sports Management, or related field.

·       4+ years of B2B or B2C sales experience in the fitness, health, or commercial equipment industry.

·       Demonstrated success in closing large contracts and meeting/exceeding sales targets.

·       Strong presentation, communication, and negotiation skills.

·       Proficient in CRM platforms and Microsoft Office Suite.

·       Willingness to travel locally, regionally, or nationally as needed.

Preferred:

·       Existing contacts in the fitness or wellness industry (e.g., gyms, clubs, hotels, PTs, schools).

·       Experience managing a sales team or distributor network.

·       Understanding of fitness equipment layout planning, installation, and servicing.

·       Experience selling to government, hospitality, or institutional clients.

Key Competencies:

·       Goal-oriented with a track record of hitting or exceeding quotas

·       Entrepreneurial mindset with a “hunter” mentality

·       Leadership with strong team-building and mentoring abilities

·       High emotional intelligence and customer-centric approach

·       Analytical and solution-focused problem solver

·       Strong organizational and time-management skills

• It is a Full Time Sales / Business Development job for candidates with 2 - 5 years of experience.