Sales & Marketing Executive

Sales Executive – Expo & Events

Department: Sales & Business Development
Job Type: Full-Time
Experience: 1–3 years in Sales, Events, Exhibitions, or Business Development
Location: [Location]

About the Role

We are looking for an energetic and target-oriented Sales Executive to join our team. The candidate will be responsible for generating new business through exhibitions, expos, trade shows, conferences, corporate events, networking events, and direct client meetings.

The ideal candidate should be comfortable interacting with new people, building relationships, identifying business opportunities, and converting event leads into customers.

Key Responsibilities

• Attend exhibitions, expos, trade shows, conferences, seminars, and networking events to generate leads and new business opportunities.

• Represent the company professionally at events and communicate our products/services to potential customers.

• Identify and approach prospective clients, understand their requirements, and introduce suitable solutions.

• Collect, qualify, and maintain leads generated through events and other sales activities.

• Follow up with event leads through calls, WhatsApp, email, and meetings.

• Schedule and conduct client meetings and product/service presentations.

• Convert qualified leads into sales and achieve monthly/quarterly sales targets.

• Build and maintain strong relationships with existing and potential clients.

• Coordinate with the marketing and operations teams for exhibitions, events, campaigns, and lead-generation activities.

• Maintain accurate records of leads, follow-ups, meetings, and sales activities in CRM.

• Prepare regular reports on leads, conversions, sales pipeline, and event performance.

• Travel locally and occasionally outstation for exhibitions, client meetings, and business events.

• Stay updated on industry trends, competitors, customer requirements, and market opportunities.

Candidate Requirements

• 1–3 years of experience in sales, business development, exhibitions, events, or B2B sales.

• Excellent communication and interpersonal skills.

• Confident and comfortable approaching and speaking with new people.

• Strong negotiation, persuasion, and relationship-building skills.

• Willingness to travel and attend events regularly.

• Target-oriented, proactive, and self-motivated.

• Good follow-up and lead-conversion skills.

• Basic knowledge of CRM software, MS Excel, email, and WhatsApp Business.

• Ability to work independently as well as with a team.

• Presentable and professional personality.

Key Performance Indicators (KPIs)

• Number of qualified leads generated from events.

• Lead-to-meeting conversion rate.

• Meeting-to-sales conversion rate.

• Monthly and quarterly revenue targets.

• Number of new clients acquired.

• Follow-up completion and CRM data accuracy.

• Revenue generated from exhibition/event leads.

• Client retention and relationship development.

What We Offer

• Competitive salary + attractive sales incentives.

• Performance-based incentives for achieving targets.

• Exposure to major exhibitions, conferences, and industry events.

• Opportunity to build a strong professional network.

• Career growth opportunities in Sales & Business Development.

• Travel and event-related opportunities.

• It is a Full Time Sales / Business Development job for candidates with 0 - 3 years of experience.