Sales Manager

Job Description: Regional Sales Manager (FMCG & Beverages)

Position Overview:

The Regional Sales Manager will be responsible for driving sales growth, managing channel partners, supervising the sales team, and expanding market presence within the assigned region for FMCG and beverage products. The role requires strong leadership, strategic planning, and hands-on market execution.

Key Responsibilities:

1. Sales & Revenue Management

• Achieve monthly, quarterly, and annual sales targets for the region.

• Develop and execute regional sales strategies to increase market share.

• Monitor sales performance and implement corrective actions when required.

2. Distribution & Channel Management

• Manage distributors, stockists, and key channel partners.

• Ensure proper product availability, visibility, and coverage across GT, MT, and HoReCa channels.

• Oversee secondary sales, order booking, and stock management.

3. Team Leadership

• Lead, train, and motivate Territory Sales Officers/Executives.

• Conduct regular field visits, joint sales calls, and performance reviews.

• Build a high-performing and market-driven sales team.

4. Market Expansion & Execution

• Identify new markets, outlets, and channel opportunities.

• Implement trade promotions, schemes, and marketing activities.

• Monitor competitor activities and report market insights.

5. Operational & Reporting Responsibilities

• Prepare weekly, monthly, and quarterly sales reports.

• Coordinate with supply chain, marketing, finance, and operations teams.

• Ensure compliance with company policies and regional budgets.

Required Qualifications & Skills

• Bachelor’s degree (MBA preferred).

• 3–10 years of experience in FMCG or Beverage sales (regional role preferred).

• Strong knowledge of distribution networks and FMCG market dynamics.

• Excellent communication, negotiation, and leadership skills.

• Proficiency in MS Excel, reporting tools, and CRM systems.

• Ability to travel extensively within the region.

• It is a Full Time Sales / Business Development job for candidates with 3 - 6+ years Experience.