Sales Manager

We are looking for an experienced and result-oriented Senior Sales Manager – IT Products & Software (Digital Sales) with a strong background in IT product sales, software sales, and digital sales. The ideal candidate will be responsible for independently driving end-to-end sales through digital channels, generating qualified leads, acquiring new customers, and achieving business revenue targets.

The candidate should have a strong understanding of digital sales strategies, online lead generation, customer acquisition, and digital advertising platforms such as Google Ads and Meta Ads. Experience in promoting and selling software products, IT solutions, and technology-based offerings through online channels is essential.

This is an individual contributor role with complete ownership of sales and business development, without team management responsibilities.

Key Responsibilities

1. IT Product & Software Sales

• Drive sales of IT products, software applications, SaaS solutions, and technology-based offerings.

• Identify potential customers, understand their requirements, and recommend suitable IT products and software solutions.

• Conduct online product demonstrations, client presentations, virtual meetings, and sales negotiations.

• Manage the complete sales cycle, from lead generation and prospecting to conversion and deal closure.

• Develop strategies to increase product visibility, customer acquisition, and sales revenue through digital channels.

2. Digital Sales & Lead Generation

• Generate and convert leads through digital channels, including LinkedIn, email marketing, social media, websites, online campaigns, and other digital platforms.

• Leverage Google Ads and Meta Ads knowledge to support customer acquisition, lead generation, and sales growth.

• Develop effective digital sales strategies to reach target audiences and generate qualified business opportunities.

• Explore online marketplaces, digital networks, and other relevant platforms to identify new sales opportunities.

• Track lead quality, conversion rates, customer acquisition costs, and sales performance.

3. Business Development & Revenue Growth

• Take complete ownership of individual sales targets and revenue generation.

• Identify new markets, customer segments, and business opportunities for IT products and software.

• Build and maintain a strong sales pipeline through consistent prospecting and follow-ups.

• Prepare proposals, quotations, pricing plans, and commercial presentations.

• Negotiate pricing and commercial terms to close profitable deals.

• Identify cross-selling and upselling opportunities to maximize revenue.

4. Digital Marketing & Advertising Knowledge

• Understand the fundamentals of Google Ads, Meta Ads, social media marketing, and online advertising.

• Apply digital marketing concepts to improve lead generation and software/product sales.

• Coordinate with internal marketing or technical teams, where required, to support sales campaigns and customer requirements.

• Monitor market trends, competitor activities, and customer behaviour to improve digital sales strategies.

5. Client Relationship Management & Reporting

• Build long-term relationships with prospective and existing customers.

• Maintain regular communication with leads and clients throughout the sales cycle.

• Maintain accurate sales records, lead status, follow-ups, and revenue forecasts using CRM tools.

• Prepare periodic sales reports and track performance against business targets.

Required Skills & Qualifications

• Minimum 5 years of experience in IT Sales, Software Sales, IT Product Sales, or Digital Sales.

• Proven experience in selling software products, IT solutions, or technology-based offerings.

• Strong understanding of digital lead generation, online customer acquisition, and digital sales funnels.

• Working knowledge of Google Ads, Meta Ads, LinkedIn, email marketing, and social media as sales-generation channels.

• Excellent communication, presentation, negotiation, and closing skills.

• Ability to independently generate leads, manage the sales pipeline, and achieve revenue targets.

• Experience with CRM systems, sales analytics, and digital prospecting tools.

• Self-motivated, target-driven, and capable of managing the complete sales function independently.

• It is a Full Time Sales / Business Development job for candidates with 4 - 6 years of experience.