Sales Manager

We are looking for an experienced and result-oriented Sales Manager to manage the company's sales activities as well as day-to-day operational functions. The candidate will be responsible for achieving sales targets, managing customer relationships, coordinating with suppliers and internal teams, and ensuring smooth order-to-delivery operations.

Key Responsibilities

1. Sales Management

• Develop and implement sales strategies to achieve monthly and annual targets.

• Generate new business opportunities and develop new customers.

• Maintain strong relationships with existing customers and dealers.

• Follow up on enquiries, quotations, orders, payments, and pending requirements.

• Monitor sales performance and prepare regular sales reports.

• Identify market trends, competitor activities, and new business opportunities.

• Negotiate prices and commercial terms with customers while maintaining company margins.

• Coordinate with the sales team and guide them to achieve targets.

2. Operations Management

• Oversee daily sales and operational activities.

• Ensure smooth coordination between Sales, Purchase, Accounts, Warehouse, and Delivery teams.

• Monitor order processing from enquiry to final delivery.

• Ensure timely availability and dispatch of materials.

• Coordinate with suppliers for stock availability, pricing, and delivery schedules.

• Monitor inventory levels and coordinate with the purchase team for replenishment.

• Resolve operational issues, customer complaints, delivery delays, and order-related concerns.

• Ensure proper documentation for quotations, orders, invoices, dispatches, and payments.

3. Team Management

• Supervise and coordinate the sales and operations team.

• Allocate responsibilities and monitor daily work.

• Conduct regular performance reviews and provide guidance to team members.

• Ensure discipline, productivity, and timely completion of assigned tasks.

• Train team members on products, processes, and customer handling.

4. Customer & Vendor Coordination

• Maintain professional relationships with key customers, dealers, contractors, and vendors.

• Handle customer queries and ensure timely resolution of complaints.

• Coordinate with manufacturers/distributors regarding pricing, schemes, stock, and product availability.

• Support the team in handling major customer negotiations and business discussions.

5. Reporting & Monitoring

• Prepare daily/weekly/monthly sales and operations reports.

• Monitor sales targets, order status, outstanding payments, stock, and deliveries.

• Track sales team performance and customer follow-ups.

• Provide management with regular updates regarding sales, operations, market conditions, and business opportunities.

Required Skills

• Strong sales and negotiation skills.

• Good knowledge of electrical products and the electrical distribution/trading industry.

• Excellent communication and interpersonal skills.

• Strong customer relationship management skills.

• Good leadership and team management abilities.

• Ability to handle multiple tasks and work under pressure.

• Good knowledge of MS Excel, Word, and basic ERP/business software.

• Strong follow-up and problem-solving skills.

• Ability to analyse sales and operational data.

Educational Qualification

• Bachelor's degree in Business Administration, Sales, Marketing, Commerce, Electrical Engineering, or a related field.

• MBA/PGDM in Sales & Marketing or Operations will be an added advantage.

Preferred Experience

• 3–4 years of relevant experience in Electrical Distribution, Electrical Trading, Industrial Products, or a related industry.

• Experience in handling dealers, contractors, corporate customers, and institutional clients will be preferred.

Key Performance Indicators (KPIs)

• Achievement of monthly and annual sales targets.

• New customer/business acquisition.

• Customer retention and satisfaction.

• Gross margin/profitability.

• Order-to-delivery efficiency.

• Collection/payment follow-up.

• Inventory and stock management.

• Team productivity and performance.

• Reduction in customer complaints and operational delays.

Reporting

Reports To: Director / Management

Salary

As per experience and industry standards.

• It is a Full Time Sales / Business Development job for candidates with 2 - 4 years of experience.