Sales Executive

Objective

To ensure a consistent, professional, and customer-focused approach across all sales operations, delivering excellence in service, maintaining showroom standards, and upholding the values of Sri Ganesh Diamonds And Jewellery.

1. Greeting and Assisting Customers

Purpose:

To create a warm and welcoming first impression, building trust and comfort for customers.

Procedure:

·       Greet every customer with a smile and respectful tone using standard phrases

(e.g., “Namaste, welcome to Sri Ganesh Diamonds. How may I assist you today?”).

·       Approach customers proactively but without pressure; offer assistance in browsing or purchasing.

·       Listen carefully to customer preferences (budget, occasion, style).

·       Provide in-depth information on products including metal purity, stone quality, certifications, craftsmanship, warranty, and pricing.

·       Use tools such as catalogues, tablets, or displays to guide the customer’s decision-making process.

·       Always thank the customer for their visit, regardless of whether a purchase was made.

2. Customer Hospitality & Comfort

Purpose:

To offer a premium and comfortable shopping experience.

Procedure:

Customer Refreshments

·       As part of our hospitality:

o   Politely ask the customer if they would like any refreshments (e.g., tea, coffee, juice, snacks).

o   Communicate the request immediately to the Front Office team.

o   The Front Office will coordinate with the Pantry team to arrange the requested item.

o   Offer the refreshments with grace and thank the customer for visiting.

3. Handling Inquiries and Complaints

Purpose:

To ensure customer concerns are addressed promptly, with empathy and professionalism.

Procedure:

·       Respond to product-related and service-related inquiries clearly and confidently.

·       For complaints:

o   Acknowledge the issue.

o   Remain calm and professional.

o   Do not argue or blame; instead, focus on resolving the issue.

o   Escalate complex or unresolved matters to the showroom manager.

·       Record the details of complaints and feedback in the Customer Concern Logbook for internal review and service improvement.

4. Processing Transactions

Purpose:

To complete purchases accurately, securely, and transparently.

Procedure:

·       Verify product details (SKU, weight, karat, certification number, pricing) before billing.

·       Input all customer and product information into the billing software with care.

·       Reconfirm pricing, offers, and taxes with the customer before final billing.

·       Accept payments via authorized methods: Cash, Card, UPI, or bank transfer.

·       Issue printed receipts along with authentication certificates and proper packaging.

·       Update sales log and inventory after each transaction.

5. Offering Post-Purchase Services

Purpose:

To provide long-term customer satisfaction and build brand loyalty.

Procedure:

·       Clearly inform every customer about available services including:

o   Polishing

o   Resizing

o   Repairs

o   Buyback or exchange policy

·       Maintain a Service Register to log every item taken in for service.

·       Provide customers with a written receipt or service token with expected completion time.

·       Inform customers via SMS or phone call when the item is ready for pickup.

6. Secure Storage of Inventory

Purpose:

To protect high-value assets from theft, loss, or damage.

Procedure:

·       Display items only during operational hours.

·       Keep all unsold jewelry in locked glass showcases monitored by CCTV.

·       At closing time, shift all jewelry into designated safes as per security protocol.

·       Perform daily and weekly stock reconciliation and report any discrepancies immediately.

7. Creating Appealing Displays

Purpose:

To attract customer attention and encourage product interest.

Procedure:

·       Use jewelry display props strategically to showcase featured collections and new arrivals.

·       Follow a consistent visual merchandising plan aligning with seasons, festivals, or promotions.

·       Rotate products in displays weekly to maintain freshness.

·       Place high-value and trending items at eye level or spotlight zones.

8. Maintaining Displays

Purpose:

To preserve the aesthetic appeal and hygiene of the showroom.

Procedure:

·       Dust and clean all jewelry pieces and glass displays twice daily (before opening and mid-day).

·       Sanitize surfaces during the day if touched frequently.

·       Replace outdated tags, signage, or promotional materials immediately.

·       Keep display areas uncluttered and well-organized.

9. Ensuring Proper Lighting

Purpose:

To enhance the visual impact and brilliance of each jewelry piece.

Procedure:

·       Inspect lighting before opening every day.

·       Use white or warm LED lighting to highlight diamond clarity and gold shine.

·       Report any flickering or fused lights to maintenance immediately.

·       Ensure no dark spots exist in display areas.

10. Professional Appearance and Conduct

Purpose:

To maintain a respectable and polished image of the brand.

Procedure:

·       Follow the company-approved dress code, including clean and well-ironed clothing.

·       Keep hair neatly groomed; avoid excessive makeup or jewelry.

·       Use polite, professional language at all times.

·       Avoid casual behavior, gossip, or phone usage on the showroom floor.

11. Code of Conduct

Purpose:

To uphold the core values of honesty, integrity, and customer respect.

Procedure:

·       Maintain full confidentiality of customer data and internal policies.

·       Never mislead customers about product details, pricing, or offers.

·       Treat every customer with respect regardless of purchase value.

·       Avoid favoritism or personal bias in customer interactions.

• It is a Full Time Sales / Business Development job for candidates with 0 - 4 years of experience.