Sales Executive

JOB DESCRIPTION

In-House Sales Executive – Home Automation

Company: Parasmita Tech LLP
Industry: Smart Home Automation | Smart Switches | Smart Locks | Intelligent Living Solutions
Department: Sales
Job Type: Full-Time
Location: Mumbai, Maharashtra
Work Mode: Work from Experience Centre / Showroom

1. About Parasmita Tech LLP

Parasmita Tech LLP provides innovative home automation solutions that enhance convenience, security, comfort, and lifestyle. Our products and solutions are designed for premium homes, luxury apartments, villas, and modern residential projects.

We work with homeowners, interior designers, architects, builders, and developers to deliver smart living experiences through innovative automation technologies.

2. Job Overview

We are looking for a confident, customer-focused, and sales-oriented In-House Sales Executive to manage sales activities at our experience centre.

The candidate will be responsible for welcoming walk-in customers, understanding their requirements, explaining and demonstrating smart home automation products, handling enquiries generated through calls and digital channels, following up with prospective customers, and converting enquiries into confirmed orders.

The ideal candidate must have excellent communication skills, a professional approach, and the ability to explain technology products in simple, customer-friendly language.

3. Key Responsibilities

A. Customer Handling & Experience Centre Sales

• Welcome walk-in customers and provide a professional customer experience.

• Understand customer requirements, budget, property type, and automation needs.

• Explain the features, benefits, applications, and pricing of available products.

• Conduct live demonstrations of smart switches, smart locks, and other home automation solutions.

• Recommend suitable products and solutions based on customer requirements.

• Build customer confidence through product knowledge and effective presentations.

B. Lead Management & Follow-Ups

• Handle incoming enquiries received through phone calls, WhatsApp, social media, websites, and other digital platforms.

• Contact new leads promptly and qualify them based on project stage, location, requirements, and budget.

• Follow up consistently with interested customers until closure.

• Schedule experience centre visits, online consultations, and site demonstrations where required.

• Maintain a structured follow-up system to ensure no qualified lead is missed.

• Reactivate older leads and identify opportunities for repeat business and referrals.

C. Sales Conversion & Revenue Generation

• Prepare quotations and proposals using approved company pricing and formats.

• Explain product options, packages, pricing, and value propositions to customers.

• Handle customer objections and support negotiations within approved commercial limits.

• Convert enquiries into confirmed orders and coordinate the booking process.

• Explain payment terms and coordinate with the accounts team for payment confirmation.

• Work towards achieving monthly sales and revenue targets.

D. Product Knowledge & Demonstrations

• Develop in-depth knowledge of all products offered by Parasmita Tech LLP.

• Demonstrate smart switches, smart locks, lighting controls, and other available automation systems.

• Explain product functionality, compatibility, installation requirements, and practical applications.

• Stay updated on product features, pricing, new launches, and competitor offerings.

• Coordinate with the technical team whenever detailed technical assistance is required.

E. Sales Coordination & Order Processing

• Collect project details, floor plans, electrical layouts, and other relevant information from customers when required.

• Coordinate with the technical team for product selection, site requirements, and technical feasibility.

• Maintain accurate records of quotations, orders, customer requirements, and payment status.

• Coordinate with operations and installation teams after order confirmation.

• Keep customers informed about order progress, delivery schedules, and installation coordination.

• Ensure a smooth handover from sales to project execution.

F. CRM & Reporting

• Record all enquiries and interactions in the company CRM or designated tracking system.

• Maintain daily records of enquiries received, calls made, demonstrations, follow-ups, and orders closed.

• Submit daily sales reports and periodic pipeline updates to management.

• Track conversion ratios, pending quotations, lost leads, and reasons for non-conversion.

• Maintain an organised customer database for future sales opportunities.

4. Candidate Requirements

• Graduate in Business Administration, Marketing, Commerce, or a related field; relevant sales experience may be considered.

• 1–3 years of experience in showroom sales, retail sales, consumer electronics, lighting, electrical products, interior products, or home automation is preferred.

• Excellent verbal communication and customer-handling skills.

• Confidence in conducting product demonstrations and sales presentations.

• Strong follow-up, negotiation, and closing skills.

• Basic proficiency in MS Excel, email, WhatsApp Business, and CRM systems.

• Ability to understand technical products and explain them in simple language.

• Presentable, disciplined, proactive, and target-oriented.

5. Key Performance Indicators (KPIs)

KPI

Measurement

Enquiry response

Timely response to incoming enquiries

Lead follow-up

Consistent follow-up on all active leads

Product demonstrations

Number of demos conducted

Quotations

Number and value of quotations issued

Sales conversion

Enquiry-to-order conversion rate

Revenue generation

Monthly confirmed sales

Order accuracy

Accurate quotations, bookings, and customer details

CRM discipline

Complete and updated lead records

Customer experience

Customer satisfaction and quality of engagement

6. Suggested Monthly Performance Targets

Targets should be finalised according to showroom footfall, marketing-generated enquiries, average order value, and the sales cycle.

• Handle 100% of assigned incoming enquiries.

• Conduct 20–30 qualified product demonstrations.

• Generate 15–25 qualified sales opportunities.

• Follow up on all active quotations as per the agreed schedule.

• Achieve the monthly sales target assigned by management.

• Maintain accurate CRM records and daily reporting.

7. Skills Required

• Customer relationship management

• Consultative selling

• Product demonstration and presentation

• Lead qualification and follow-up

• Negotiation and sales closure

• Basic technical understanding

• CRM management and reporting

• Team coordination

8. Compensation & Incentives

• Fixed monthly salary based on experience and suitability.

• Performance-based sales incentives linked to confirmed orders and company-approved targets.

• Product training and opportunities for career growth.

The salary and incentive structure will be communicated during the interview.

9. Ideal Candidate Profile

The ideal candidate is someone who can turn a walk-in visitor or digital enquiry into a confident buyer by understanding their needs, demonstrating the right products, explaining the value of automation, and following up professionally.

Primary Objective: Maximise experience centre sales, convert incoming enquiries into confirmed orders, deliver an excellent customer experience, and contribute consistently to Parasmita Tech LLP’s revenue growth.

• It is a Full Time Sales / Business Development job for candidates with 1 - 3 years of experience.