Sales Engineer

Job Description – Sales Engineer (Projects)

Position: Sales Engineer – Projects

Department: Sales / Projects
Reporting To: Sales Head / Business Head
Location: Field + Office

Role Objective

To drive project-based sales by combining technical expertise with sales capability, ensuring conversion of opportunities into profitable projects while coordinating seamlessly between client, design, and execution teams.

Key Responsibilities

1. Project Sales & Revenue Generation

• Identify and develop opportunities in:

  • Builders & Developers

  • Industrial Projects

  • Commercial Spaces

  • Infrastructure & Institutional Projects

• Achieve monthly & quarterly project sales targets.

• Build a strong pipeline of high-value projects.

2. Technical Solutioning & Proposal

• Understand client requirements and site conditions.

• Design techno-commercial solutions for:

  • Home Automation

  • Low Voltage Systems (CCTV, Access Control, etc.)

  • Energy Saving Solutions

  • Electric Fencing

• Prepare BOQ, cost estimates, and proposals.

3. Client Engagement & Relationship Management

• Conduct meetings with decision-makers (owners, consultants, architects, contractors).

• Present solutions with clear ROI and technical advantage.

• Build long-term relationships for repeat and referral business.

4. Site Visits & Project Evaluation

• Conduct site surveys and feasibility assessments.

• Coordinate with internal technical teams for accurate design inputs.

• Ensure all project requirements are clearly captured before proposal submission.

5. Tendering & Negotiation

• Participate in tenders, RFQs, and bidding processes.

• Handle price negotiations, technical clarifications, and scope alignment.

• Ensure profitability while closing deals.

6. Sales Funnel & CRM Management

• Maintain accurate data in CRM (leads, meetings, proposals, follow-ups).

• Track project lifecycle: Lead → Site Visit → Proposal → Negotiation → Closure.

• Ensure zero lead leakage.

7. Project Handover & Coordination

• Ensure smooth handover to execution/installation team post-sale.

• Clarify scope, timelines, and client expectations.

• Support project team in case of client-side clarifications.

8. Market Intelligence

• Track competitor pricing, solutions, and positioning.

• Identify new opportunities in emerging segments.

• Share insights with management for strategy improvement.

Key Performance Indicators (KPIs)

• Project revenue achieved

• Number of projects closed

• Average deal size

• Conversion ratio (proposal to closure)

• Sales cycle time

• Gross margin on projects

• CRM discipline & pipeline health

Required Skills & Competencies

Technical Skills

• Understanding of:

  • Electrical / Electronics / Automation systems

  • Low Voltage Systems (CCTV, Access Control, Networking basics)

  • Project estimation & BOQ preparation

Sales Skills

• Consultative selling

• Negotiation & closing

• Relationship management

• Presentation & communication

Behavioral Skills

• Ownership mindset

• Problem-solving approach

• Time & territory management

• Ability to work under targets

Qualification & Experience

• Diploma / B.Tech in Electrical / Electronics / Related Field

• 0–6 years of experience in project sales / technical sales

• Experience in automation / electrical / security systems preferred

Success Metrics (What Winning Looks Like)

• Consistent achievement of project sales targets

• Strong pipeline of high-value opportunities

• High conversion ratio with healthy margins

• Positive client feedback and repeat business

Career Path

Sales Engineer → Sr. Sales Engineer → Project Sales Manager → Business Head

• It is a Full Time Sales / Business Development job for candidates with 0 - 3 years of experience.