Sales Coordinator / Executive

Corporate Relationship Management (Core Mandate)

• Identify, approach, and build lasting relationships with key decision-makers at corporates — including procurement heads, purchase managers, and CXO-level stakeholders.

• Develop a strong corporate network through field visits, industry events, business networking forums, and referrals.

• Maintain a structured account management approach — regular follow-ups, relationship reviews, and proactive engagement to ensure repeat business.

• Position the company as a preferred vendor for bulk and recurring procurement needs of corporate clients.

• Negotiate contracts, pricing, and payment terms with corporates ensuring mutual value creation and long-term retention.

• Build institutional relationships with government bodies, PSUs, large enterprises, and SME clusters as applicable.

IndiaMART & B2B Marketplace Sales

• Manage and optimize the company's presence on IndiaMART — keeping catalogues updated, responding to buyer inquiries promptly, and converting leads efficiently.

• Generate and nurture qualified leads from IndiaMART, TradeIndia, and other B2B portals with a focus on bulk-order conversions.

• Maintain a strong response rate and seller rating on platforms to maximize organic lead inflow.

• Track inquiry pipelines from B2B platforms and ensure systematic follow-up until deal closure.

• Analyze platform analytics to identify high-performing product categories and focus sales effort accordingly.

Bulk Sales & Multi-Channel Business Development

• Actively pursue bulk purchase opportunities through distributors, wholesalers, retailers, and institutional buyers across offline and online channels.

• Develop and execute a territory-level sales plan to achieve monthly, quarterly, and annual bulk sales targets.

• Identify and onboard new channel partners, dealers, and resellers to expand geographic reach.

• Coordinate with the supply chain and logistics team to ensure seamless fulfilment of bulk orders.

• Explore alternate B2B channels — trade fairs, industry associations, buyer-seller meets, and direct outreach campaigns.

Pipeline Management & Sales Reporting

• Maintain a well-organized CRM pipeline — log every lead, follow-up, and deal stage accurately.

• Provide weekly sales reports, revenue forecasts, and deal status updates to the Sales Manager.

• Track conversion ratios and identify bottlenecks in the sales funnel for continuous improvement.

• Present monthly business review (MBR) reports highlighting wins, opportunities, and risks.

Quotation, Negotiation & Closure

• Prepare and send accurate commercial proposals, quotations, and proforma invoices for bulk buyers.

• Lead end-to-end negotiation — from initial pricing discussion to final commercial agreement and purchase order receipt.

• Coordinate with internal teams (finance, operations, logistics) for smooth order execution post-closure.

• Ensure timely collection of payments and maintain healthy receivables in corporate accounts.

Market Intelligence & Competitor Tracking

• Stay updated on market trends, competitor pricing, and industry developments relevant to bulk and B2B sales.

• Share market intelligence with the product and management team to guide pricing strategy.

• Attend trade exhibitions, industry summits, and networking events to strengthen market presence.


Key Performance Indicators (KPIs)

KPI Metric >>> Target / Frequency

Monthly Bulk Sales Revenue >>> As per territory target

New Corporate Accounts Acquired >>> Monthly tracking

IndiaMART Lead Response Rate

>>>> (> 90% within 24 hours)

Lead-to-Conversion Ratio >>> Reviewed Monthly

Active CRM Pipeline Value >>> Weekly Update

Corporate Account Retention Rate >>> Quarterly Review

New Channel Partners Onboarded >>> Quarterly

• It is a Full Time Sales / Business Development job for candidates with 2 - 3 years of experience.