Network Marketing

Job Purpose

The Network Manager is responsible for expanding, managing, and strengthening the two-wheeler dealer network to achieve sales growth, market penetration, and brand standards compliance.

Key Responsibilities

Dealer Network Development

• Identify potential locations and appoint new dealers / sub-dealers / outlets.

• Conduct feasibility studies, market surveys, and competitor analysis.

• Coordinate dealer onboarding, documentation, and agreement execution.

Dealer Relationship Management

• Maintain strong relationships with existing dealers.

• Resolve dealer issues related to sales, service, spare parts, and operations.

• Ensure adherence to company policies, brand guidelines, and SOPs.

Sales & Business Growth

• Drive retail and wholesale targets across the network.

• Monitor dealer performance and suggest corrective action plans.

• Support dealers in local marketing activities, promotions, and events.

Operational Monitoring

• Ensure showroom, workshop, and manpower standards are maintained.

• Monitor inventory, billing, dispatches, and payment cycles.

• Track dealer profitability and working capital health.

Training & Development

• Coordinate sales, service, and CRM training for dealer staff.

• Implement new product launches and sales programs at dealer level.

Reporting & Compliance

• Prepare periodic reports on network performance, expansion status, and market feedback.

• Ensure statutory and commercial compliance by dealers.

Key Performance Indicators (KPIs)

• Network expansion (new dealer appointments)

• Retail & wholesale volume achievement

• Dealer profitability & retention

• Market share growth

• Compliance & audit scores

Required Skills & Competencies

• Strong knowledge of two-wheeler industry and dealer operations

• Negotiation & relationship management skills

• Market analysis and strategic planning

• Excellent communication and coordination skills

• Ability to travel extensively

Qualification & Experience

• Graduate / MBA (Marketing preferred)

• 5–10 years of experience in two-wheeler network development or sales

• Experience with OEMs or large dealership networks preferred

• It is a Full Time Sales / Business Development job for candidates with 4 - 6+ years Experience.