Job Description: Auction Executive – Bidder Acquisition & Operations

Company: Canrod Metals
Location: New Delhi
Industry: Scrap Metal & Used Equipment Auction / Marketplace
Department: Sales & Auction Operations

About Canrod Metals

Canrod Metals is an emerging organized player in the scrap metal and surplus asset auction industry, focused on creating “Value Beyond Disposal.” We specialize in sourcing quality assets and managing a strong buyer pipeline through structured auction processes.

Position Overview

We are looking for a proactive and result-oriented Auction Executive who will be responsible for:

• Calling prospective bidders and buyers

• Promoting upcoming auctions

• Sourcing buyer data from open sources (Google, websites, directories, trade portals)

• Managing bidders database and call records

• Supporting auction operational activities

This role requires strong communication skills, cold-calling confidence, and good working knowledge of Excel.

Key Responsibilities

1. Bidder Outreach & Cold Calling

• Call potential buyers and bidders to invite participation in upcoming auctions

• Explain auction process, registration, EMD, and bidding guidelines

• Follow up with inactive or past bidders

• Convert cold leads into registered bidders

• Maintain daily call targets and reporting

2. Data Sourcing & Lead Generation

• Identify and source buyer data from:

  • Google search

  • Industry websites

  • Trade directories

  • LinkedIn and other open sources

• Build and update buyer lists for:

  • Scrap metal traders

  • Equipment buyers

  • Brokers and aggregators

• Ensure data accuracy and completeness

3. Bidder Database Management

• Maintain structured bidder database in Excel / CRM

• Track:

  • Calls made

  • Responses

  • Interested bidders

  • Registered bidders

  • Participation status

• Categorize buyers by material type, region, and capacity

4. Auction Operations Support

• Coordinate with operations team for:

  • Bidder approvals

  • KYC follow-ups

  • EMD confirmations

• Share auction schedules and lot details with buyers

• Assist in post-auction follow-ups

5. Reporting & MIS

• Daily calling report

• Weekly bidder acquisition report

• Auction participation analysis

• Maintain updated Excel sheets with clean data

Required Skills

• Strong verbal communication skills (Hindi & English mandatory)

• Confident in cold calling and tele-sales

• Good knowledge of MS Excel (filters, sorting, basic formulas, data cleaning)

• Internet research skills

• Basic understanding of auctions / scrap industry preferred

• Target-driven mindset

Eligibility Criteria

• Graduate (any stream)

• 1–3 years experience in:

  • Tele-calling

  • Sales coordination

  • Auction / scrap / industrial sales (preferred)

• It is a Full Time Sales / Business Development job for candidates with 2 - 4 years of experience.