Cold Calling Specialist/ (B2B – Media / AdTech / OOH)
Sales Development Executive
Company: Adwallz
Industry: AI-powered Wall Advertising | OOH | AdTech
Location: Mumbai (On Site)
Experience: 2–5 years
CTC: As per experience + performance incentives
🔍 About Adwallz
Adwallz is India’s first organized, AI-enabled wall advertising platform, operating nationwide with 5,000+ indexed high-impact walls across key cities. We help brands discover, plan, and execute contextual wall campaigns aligned to location, POI, and consumer behavior.
🧩 Key Responsibilities
Make outbound calls to marketing decision-makers (CMO, Brand Head, Media Head)
Introduce Adwallz’s AI-enabled wall advertising proposition
Qualify leads based on budget, geography, and campaign intent
Fix and confirm sales meetings / demos
Update call outcomes and lead status in CRM (Pipedrive / HubSpot / Zoho)
Follow up on warm lead
🎯 Role Objective
The Cold Calling Specialist will be responsible for initial outreach, qualifying decision-makers, and fixing CXO-level meetings for the sales team across industries like Cement, Steel, Paints, FMCG, and Fintech.
Coordinate with Sales for smooth handover of qualified leads.
🛠 Tools & Skills Required
Strong experience with CRM systems (Pipedrive preferred)
Understanding of B2B media sales / advertising
Good command over English & Hindi (regional language is a plus)
Familiarity with email tools (Gmail, Outlook)
Ability to explain tech + media concepts simply
📈 KPIs
Daily outbound calls
Meetings fixed per week
Lead-to-meeting conversion ratio
CRM hygiene & follow-up discipline
💡 Ideal Candidate
Confident communicator
Comfortable speaking to senior stakeholders
Persistent and process-driven
Understands consultative selling, not just pitching