Key Responsibilities
Manage and maintain the customer database, keeping records accurate, segmented and up to date.
Plan and run CRM campaigns on WhatsApp, SMS, email and calls to drive repeat purchases and re-engage inactive customers.
Build and manage loyalty, referral and customer-appreciation programmes.
Handle customer queries, feedback and complaints quickly, and see each one through to resolution.
Track customer lifetime value, repeat rate, retention and campaign ROI, and share weekly and monthly reports.
Work with the sales, marketing and operations teams on offers, product launches and customer communication.
Collect and study customer feedback, and suggest ways to improve the product and service.
Keep records and daily MIS reports in the CRM software or Excel. Make sure customer data is handled confidentially and follows company policy.