Business Head

Key Responsibilities

1. Lead Generation (Retail & Corporate)

• Build and manage a steady pipeline of leads for preschool, daycare and after-school programs across both centres.

• Develop local catchment strategies: residential societies, hospitals, paediatric clinics, corporate parks, community events and referral partners.

• Drive parent referral and alumni programs to grow word-of-mouth admissions.

• Identify and prospect corporates for creche tie-ups, employee daycare benefits and reserved-seat arrangements.

2. Marketing & Campaigns

• Plan and execute the annual marketing calendar, including admission-season campaigns, open houses, summer camps and events.

• Oversee digital marketing: Google and Meta ads, SEO, Google Business listings, social media and website lead flows.

• Manage agency and vendor relationships and the marketing budget, with clear ROI tracking by channel.

• Strengthen the World of Children brand as the trusted choice for working parents.

3. Inquiry Conversion & Admissions

• Own the admissions funnel end to end: inquiry, centre visit, follow-up, admission and onboarding.

• Set up and enforce SOPs for lead response time, centre tours, counselling scripts and follow-up cadence.

• Train and coach centre heads and counsellors on sales and parent counselling.

• Implement and maintain a CRM with accurate lead tracking and weekly funnel reporting.

4. Corporate Partnerships

• Grow the corporate partnerships business: new tie-ups, on-site / near-site creche proposals and employee benefit programs.

• Engage HR, Admin and D&I leaders at target companies; prepare proposals, pricing and contracts.

• Manage key corporate accounts to ensure service quality, renewals and expansion.

• Represent World of Children at HR forums, D&I events and industry networks.

5. P&L & Profitability

• Take full P&L responsibility for the Preschool and Daycare units, including revenue, costs and margins.

• Drive occupancy and pricing strategy; review fee structures, add-on programs and batch utilisation.

• Prepare annual budgets and monthly MIS; track collections and control costs.

• Identify new revenue streams such as camps, workshops, extended hours and new centre or partnership models.

6. Leadership & Collaboration

• Lead and mentor centre heads, admissions counsellors and the marketing team.

• Work closely with the academic and operations teams so that growth never compromises child safety or program quality.

• Present business reviews and growth plans to the founders.

• It is a Full Time Sales / Business Development job for candidates with 1 - 2 years of experience.