1. Revenue Growth & Sales Performance
Achieve monthly / quarterly / annual sales targets.
Generate new business opportunities in IFM services (housekeeping, technical maintenance, security, pest control, landscaping, etc.).
Increase contract value through upselling and cross-selling.
Expand client portfolio across target industries (corporate, industrial, hospitals, malls, residential, logistics, etc.).
2. Lead Generation & Client Acquisition
Identify and develop prospective clients through networking, references, tenders, and cold outreach.
Build strong sales pipeline with qualified leads.
Participate in RFQs, RFPs, and tender submissions.
Improve conversion ratio from inquiry to closure.
3. Market Expansion & Strategy
Develop market penetration plans for new territories / cities.
Monitor competitor pricing, offerings, and market trends.
Recommend new IFM service lines based on demand.
Build strategic partnerships and channel alliances.
4. Client Relationship Management
Maintain strong relationships with existing clients.
Ensure high client retention and contract renewals.
Resolve escalations related to commercial matters.
Conduct regular business review meetings with clients.
5. Proposal & Contract Management
Prepare techno-commercial proposals.
Negotiate pricing, SLA terms, and contracts.
Ensure profitable pricing with desired margins.
Coordinate with legal / operations for agreement closure.
6. Coordination with Operations Team
Ensure smooth mobilization after project closure.
Hand over client expectations, scope, SLA, manpower plan to operations.
Support service delivery team in initial transition phase.
Align customer commitments with operational capability.
7. Profitability & Cost Control
Maintain target gross margins in all contracts.
Ensure proper costing of manpower, consumables, equipment, compliance, and overheads.
Minimize underpricing risks.
8. Reporting & MIS
Maintain CRM updates and sales pipeline reports.
Submit weekly / monthly business development reports.
Forecast monthly closures and revenue.
Track tender status and opportunity stages.
9. Branding & Networking
Represent company in industry events and exhibitions.
Build brand visibility in IFM market.
Generate references and client testimonials.
10. Compliance & Documentation
Ensure tender documentation accuracy.
Follow company approval matrix.
Maintain records of contracts, proposals, NDAs, etc.