Brand Manager

Role Overview

We are looking for a Brand Manager who can elevate Novella’s digital identity, manage content, and build a consistent luxury presence across all platforms. This role demands someone highly creative, disciplined, and strong in visual communication — someone who understands luxury aesthetics and can translate them into powerful brand expressions.

The Brand Manager will work across social media, design, content strategy, collaborations, and client-facing storytelling to maintain Novella’s position as a leading luxury wedding brand.

Key Responsibilities

• Manage and grow Novella’s presence across Instagram, Pinterest, YouTube, LinkedIn, and other platforms.

• Design brand communication creatives, carousels, moodboards, reels covers, and visual layouts using Canva (mandatory).

• Build and execute weekly/monthly social media calendars aligned with luxury storytelling.

• Curate content from weddings, shoots, BTS, reels, and testimonials for platform posting.

• Work closely with photographers, cinematographers, and editors to repurpose content.

• Maintain brand consistency, tone, color palette, and aesthetic across all visuals.

• Track engagement, insights, and growth metrics, and refine strategies accordingly.

• Identify opportunities for luxury collaborations, influencer tie-ups, and PR features.

• Support the founder in brand presentations, decks, and strategic creative requirements.

• Work with the communication team to create meaningful brand stories and emotional narratives.

• Ensure timely posting, brand discipline, and high-quality visual standards.

• Ideate unique creative concepts, trends, and storytelling formats for social media.

• Stay updated with global design trends, wedding aesthetics, and luxury content styles.

Requirements

• Strong proficiency in Canva (mandatory).

• Experience in social media management, digital content creation, or brand design.

• Understanding of luxury aesthetics, color harmony, typography, and visual structure.

• Ability to design moodboards, Instagram grids, banners, stories, and brand assets.

• Excellent communication skills and creative storytelling sense.

• Ability to handle deadlines, dynamic planning, and content pressure during wedding season.

• Knowledge of Instagram analytics, content insights, and growth strategy.

• Passion for weddings, design, luxury visuals, and digital branding.

• Open to travel for shoots, content creation, and brand events.

Ideal Candidate

A creative mind with a luxury eye.

Someone who can design, think, communicate, and express the brand consistently — across every pixel and every platform.

• It is a Full Time Sales / Business Development job for candidates with 4 - 6 years of experience.