Area Sales Officer

*ASM (Area Sales Manager) Mumbai*

Job description:

The Area Sales Manager (ASM) will be responsible for driving sales growth, expanding market presence, and managing key accounts within the HoReCa segment for kitchenware and cutlery products. The role involves developing strong relationships with hotels, restaurants, caterers, distributors, and institutional buyers while ensuring achievement of sales targets and brand positioning.

*Key Responsibilities*

Develop and execute sales strategies to achieve revenue targets in the assigned territory

Identify and onboard new HoReCa clients, including hotels, restaurants, cloud kitchens, and catering businesses

Manage and grow relationships with existing key accounts

Appoint, train, and manage distributors/dealers in the region

Conduct product presentations, demonstrations, and trials for chefs and purchase teams

Monitor market trends, competitor activities, and customer preferences

Ensure timely collection of payments and manage credit cycles

Collaborate with marketing teams for promotions, exhibitions, and brand activities

Maintain accurate sales reports, forecasts, and pipeline tracking

Provide feedback on product development based on market needs

*Key Requirements*

Bachelor’s degree in Business, Marketing, or related field (MBA preferred)

*4–8 years of sales experience, preferably in HoReCa, kitchenware, cutlery, or hospitality* supplies

Strong network within *hotels, restaurants, and catering businesses*

Proven track record of achieving sales targets

Excellent communication, negotiation, and relationship-building skills

Ability to work independently and manage a territory

Willingness to travel extensively within the assigned area

Key Skills

B2B Sales & Key Account Management

Channel/Distributor Management

Negotiation & Closing Skills

Market Analysis

Product Demonstration (ASM ) Mumbai

Salary- upto 50k

Contact- *8851925021*

• It is a Full Time Sales / Business Development job for candidates with 4 - 6+ years Experience.